Why work with Baird’s CMC in Communications Management and Consultancy?
Baird’s CMC and its partners offer companies, foundations, NGOs and governments a world-leading consulting team specialising in communications management and consulting.
We provide business solutions and strategies for communications opportunities using management consultancy as the core discipline.
Our communications expertise is particularly valuable for the communications, public affairs, policy and crisis management teams. We have extensive sector expertise in the pharmaceutical industry, environmental issues, financial services, defence and international politics. We work for companies, NGOs, international foundations, universities and government.
Recently, we have worked on high-level strategy development and public policy projects with three heads of state and at least five governments.
Our specialty lies in leveraging traditional as well as new media to transform the way in which organisations interact with their stakeholders and customers. Baird’s CMC has planned successful new media strategies with companies such as Eskom, HP, Novo Nordisk and Merck Sharp & Dohme.
We have also maintained a network of journalists and researchers throughout the world which means we are adept at organising media coverage for an event. We have also conducted several media monitoring assignments for clients all over the world.
We are keenly aware that with its increasing fragmentation and sub-segmentation of audiences, today’s dynamic media environment requires something more than traditional advertising and PR campaigns. We believe that the Internet makes it possible to interact with a very precise segment with clearly defined interests — more like a series of conversations than a traditional broadcast — if you approach it correctly. Such an approach can greatly improve the way companies interact with their key audiences.
We provide qualitative market research and analysis to inform communications strategy, and to track communications performance and outcomes. Our particular specialty is conducting research in emerging markets and the developing world. Our research delves into the evaluations of the impact of programmes; drivers and barriers to bringing products to market; assessment of likely policy directions and identifications of allies and partners in regions.
Baird’s CMC follows the ICC/ESOMAR code on Market and Social Research for all our qualitative and policy research assignments, including maintaining respondent confidentiality as well as transparency in data collection techniques. Names and personal details of respondents collected during the interview process are only shared with clients with the permission of the respondents.
Anywhere. Absolutely anywhere
Baird’s CMC is a global consulting team of senior management, communication, policy and research professionals.
Baird’s CMC has 37 co-owners across Africa, the Americas, Asia and Europe and implementation partners in 53 further countries. We’re as comfortable in São Tomé as São Paulo and as expert in Chennai as we are in Chicago.
Our people don’t fly in and check out the five star facilities; they live and work with journalists, editors, bloggers and commentators in over 70 countries.
Communications Management and Consulting
Planning is key to the success or failure of any communications related initiative. The communications landscape is dynamic and ever changing and you must plan in order to stay ahead.
Baird’s CMC associates’ communications work has helped manage the entry of global brands into the dynamic environments of the some of the world’s biggest emerging markets. Our informed communication strategies have influenced the highest levels of policy decision-making internationally. Our expert advice has contributed to the success of major education, healthcare, telecommunications and media campaigns the world over.
Our communications expertise has helped clients evaluate, assess and forecast future policy directions that help them draft their communications strategy.
This site brings together Baird’s CMC and expert partners to offer global expertise to make sure world-changing programmes and innovative products deliver their promise.
Our world-class team of experts will help you meet your communication goals and draft the strategy that best suits your business’ needs.
Our crisis management experts anticipate, assess, respond to and manage an array of complex situations ranging from intellectual property issues to product recalls.
Baird’s CMC has counselled several of the top 10 global pharmaceutical companies, governments and major not-for-profit organisations in industrialised, emerging and developing markets on how to respond to a range of communications and business challenges including
- product recalls and product failures
- litigation communications and support
- natural disasters and workplace accidents
- environmental crises and issues
- challenges presented by NGOs and activist groups
- strategic planning for crisis management and response planning, training and simulations
- company or product boycotts
- trademark disputes and patent infringement