Planning
for specific events or challenges
You are releasing the results of a major study; you are concerned that your company is vulnerable to attacks from activists; you have not made a systematic analysis of potential reputational risk in your operations.
Although the models for effective communication and crisis management are well established, it is critical to ensure the messaging and implementation structures are well-tested and robust. Baird’s CMC Associates have undertaken global launches for many of the most famous medical breakthroughs of recent years, including the first successful combination antiretroviral treatment against HIV and the first study to show that a drug to lower cholesterol also reduced deaths from coronary heart disease.