Market research

Baird's CMC has a strong belief in using qualitative data to track and analyze communications needs and outcomes. Only by undertaking such research among the target audiences can you have any real understanding of their understanding of the issues, their receptiveness to your messages, and whether your activities are having an effect.

Baird's CMC has a particular specialty in conducting qualitative research in emerging markets and the developing world.

Our work includes a 29-country study on vaccine demand in 2004; a ten-country qualitative research project in for a major pharmaceutical company, which included 80 one-to-one interviews with opinion formers, 15 focus groups, 23 interviews with multilateral organizations, and in-depth regulatory research in 10 countries; and a study for Johns Hopkins Bloomberg School of Public Health on attitudes to childhood disease with health decision-makers in developing countries and leading development agencies.