Articles

 

 

10.08.2010

A European DTC Model

By Mark Chataway
Pharmaceutical Marketing Online

"Difficult?" says the headline over an air–brushed picture of a musc...

10.08.2010

Déjà Vu All Over Again

By Mark Chataway
Pharmaceutical Executive

"It's Déjà vu all over again," as a great American thinker once sai...

10.08.2010

Baird's CMC in the News: The Conversation Behind Closed Doors

"The Conversation Behind Closed Doors" – an inside-the-boardroom survey of attitudes toward corporate investment in Africa among leading U.S....

01.04.2010

Will Dwindling Ad Revenues Make Most Magazines History by 2020?

By Aman Gupta

Small chance! Just as radio survived dire predictions following the launch of television, the print media will ride ...

01.01.2010

Macro Development and the Maoist Agenda

By Aman Gupta

As thought leaders with diverse political leanings debate the economic agenda India must adopt – against the b...

07.07.2009

I've Seen the Revolution and it's not Working

By Mark Chataway
Agency Confidential

Three years ago, I would have told you that the future lay in personalized news and ev...

27.05.2009

Africa for Sale

By Francois Baird
Foreign Policy

It's the kind of conundrum that keeps some of the United States' most senior executives st...

21.05.2009

Baird's CMC in the News: African Technology Market Attracting US Investors

Washington, DC
Press release

American corporations are becoming increasingly interested in investing in Africa, with some r...

03.06.2008

Seven Strategies for Successful Agency Hook-Ups

By Mark Chataway
Agency Confidential

People are always saying the agency-client relationship is like a marriage, but really...

08.11.2007

Battle of the Brands - Do not forget India when discussing China and Europe in Africa

By Francois L. Baird

Africa is becoming more important to the world. Africa's natural resources, market potential and economic gr...

16.07.2007

Baird's CMC in the News: New Study to Probe Investor Attitudes and Policy Requirements for Improved US Investment in Africa

Washington, DC, USA/Johannesburg, South Africa

An innovative study announced today in Johannesburg will look at two sets of opinio...

08.07.2007

Getting Heard in New Delhi

By Dilip Cherian

Everyone needs the government on their side. A look at how to interpret the idiosyncrasies of the powers-that-be.

16.05.2007

Baird's CMC in the News: The New Channels of Corporate Communication

Sao Paulo
By Sheila Horvath
Gazeta Mercantil

Communication is, today, undergoing a transformation everywhere in the ...