Dilip Cherian
New Delhi, India
Dilip has successfully managed entry of global brands into the high energy environment of South Asia’s emerging markets. Founder and head of strategy at India’s foremost image management consultancy, Perfect Relations, Dilip looks for the extra added value, delivering future proof strategies that build reputation as powerfully as they communicate brand values.
An economist and management consultant by training, qualifying at the LSE and Delhi Management, Dilip builds communication plans on solid business objectives, allowing his creative teams to deliver innovative communications that never loose sight of their goals. His insight and experience are frequently sought on a consultancy basis by government agencies and leading Indian corporations. As well as developing strategies to safeguard the brand integrity of fast moving consumer goods or build the reputation of his corporate clients, Dilip manages to keep an eye on Indian public life in his column, ‘Public Affairs’ and writing commentary for several of India’s leading papers. Dilip was editor of Business India and Business Editor of the daily financial broadsheet The Observer before setting up Perfect Relations.
Dilip gives his support to several leading Indian not for profit organisations, serving on the board of Charkha, an NGO that uses communication to support development projects, Digital Partners a not for profit organisation that puts computers and new technology into schools, the new Salaqui School in Dehdra Dun.
Dilip offers:
- Extensive knowledge of South Asian markets
- Hard hitting brand management adding value and maintaining integrity
- A network of communication and brand management professionals across eleven Indian cities
Recent projects include: