Dilip Cherian, associate at Baird’s CMC, has a decided view on the nature of communications in today’s global landscape: Communications has taken its place, like need and greed, as one of the triggers of change. Dilip elaborates, “Huge volumes of transparency, interconnectivity, and immediacy have been added to today’s melting pot of events all over the world. Borders are crossed almost instantaneously. Something that happens in Buenos Aires is visible in hours in New Delhi, taking its toll on a company or a politician. This is a new form of communication – there is a constant barrage of information”.
Dilip feels that the mere presence of communication, as it exists today, can alter the course of reality. “Say the Prime Minister wants to hold a press conference. At that point, only the media knows about it, but because of new ways of communication – Twitter, blogs, social networking sites – the news gets around and many people’s feelings are expressed through these platforms. As a result of this interaction, journalists come up with new ideas and ask new questions. They are alive to a lot of inputs,” explains Dilip. We are, in fact, in an age where communication is not just significant – it is a game-changer.