Dilip Cherian

New Delhi, India

Dilip Cherian, associate at Baird’s CMC, brings to the firm his deep expertise in public relations and communications. He is the founder of Perfect Relations, South Asia’s largest image management and communications consulting firm. Known as the pioneer of the concept of image management in India, Dilip delivers innovative strategies that build reputation as powerfully as they communicate brand values. He is also a reputed political advisor and lobbyist. Dilip’s well-established network extends from high-level politicians and policymakers to industry associations and the media.

An economist and management consultant by training, Dilip’s communications plans are founded on solid business objectives, ensuring that his creative teams never lose sight of their goals. His insight and experience are frequently sought on a consultancy basis by government agencies and leading Indian corporations. He has successfully managed the entry of numerous global brands into the high-energy environment of South Asia’s emerging markets. Dilip’s clients include companies such as Coca-Cola, ITC, Diageo, Blue Dart, Acumen Fund, AIG, Daimler, and Google.

Prior to founding Perfect Relations, Dilip was the editor of Business India, the first business magazine in the country. He continues to take an active interest in Indian public life through his columns and commentary in several leading newspapers and magazines.

Roles:

• Associate at Baird’s CMC
• Founder of and head of strategy at Perfect Relations
• Member, Central Board of Film Certification (The Ministry of Information and Broadcasting)
• Member, governing board of India China Economic & Cultural Council
• Member, governing board of the Advertising Standards Council of India
• Member, advisory board of the Centre for Indian Business, University of Greenwich, UK
• Member, board of the governing council, The National Institute of Design

Areas of expertise: Image management; communications; public relations; crisis management; brand development; lobbying

Services offered:

• Extensive knowledge of South Asian markets
• Hard-hitting brand management adding value and maintaining integrity
• A network of communications and brand management professionals across eleven Indian cities

Recent project examples:

• Advising and guiding a global soft drinks major to navigate the policy space specifically with reference to backlash from NGOs on water usage in their plants
• Guiding a global insurance major on how to take up a leading position as an advisor to the government in formulation of regulatory policies for the sector, by devising a high-impact outreach program to get key influencers and policy-makers on board
• Helping a German automotive major to formulate an India entry strategy, both from a brand communications and public affairs perspective, considering that their closest rivals are well entrenched in the Indian market and regarded as the leader in luxury cars
• Advising a global audit firm on a reputation management programme to rebuild its image in the Indian market
• Guiding a leading Indian infrastructure conglomerate’s core management team to develop a corporate strategy programme to assess, evaluate, and ideate a cohesive brand strategy for the group

Client examples: Coca-Cola, ITC, Diageo, Blue Dart, Acumen Fund, AIG, Daimler, Google

Contact details:

http://www.perfectrelations.com
http://in.linkedin.com/in/dilipcherian
http://www.facebook.com/imageguru
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