News Archive
08/11/2007
Battle of the Brands: Don't forget India when discussing China and Europe in Africa
By François Baird, Co-chairman of Baird's CMC, an international communication management consultancy at the China Europe Business Meeting in Frankfurt of Horasis, the global visions community, on November 8, 2007. » more 16/07/2007
New study to probe investor attitudes and policy requirements for improved USA investment in Africa
An innovative study announced will look at two sets of opinions about why multinationals are not investing rapidly in Africa. » more 08/07/2007
Getting heard in New Delhi
Everyone needs the government on their side. A look at how to interpret the idiosyncrasies of the powers-that-be. » more 16/05/2007
The new channels of corporate communication
Communication is, today, undergoing a transformation everywhere in the world. The routes by which companies communicate with their target markets are changing ever faster. » more 13/02/2007
Seven Rules for Multinationals to Survive the Aid Tsunami
Francois Baird, co-Chairman discusses the Seven Rules for Multinationals to Survive the Aid Tsunami » more 13/09/2006
The Psychology of Shopping
Shopportunity - The psychology of shopping by US based Baird's CMC Associate, Kate Newlin » more 04/11/2005
Challenges of high quality international qualitative market research
Hema Viswanathan, Research Director at Bairds CMC discusses the challenges of high quality international qualitative market research. » more 10/04/2004
What will happen in Indias General Election
Dilip Cherian the image-maker responsible for adding a much-needed sparkle to the Congress election propaganda on why he is bullish about India's oldest party. » more 10/10/2003
The way out of the maze for the pharmaceutical industry
The pharmaceutical industry faces an uncertain future. Prices, intellectual property and marketing freedom are under assault across the world. Even in the U.S, by far the world’s largest pharma market, the industry is fighting a furious rearguard action a » more 18/09/2003
Integration: The holy grail of communication
Most advertising agencies tend to treat communication integration as a theory best practised by others. They talk the language of integration when what they really practise is cross-selling products and services to maximize a faster profit. » more 04/08/2003
Communications management consultancy challenges global agency trends
Communications 'management consulatancy challenges global agency trends. Innovative business puts the client first....
» more 04/08/2003
Local company to provide global support
A South African communication consultancy and an Indian communication group are becoming the administrative, project management and technology support centres for a new worldwide communication management consultancy being announced on Monday, 4 August. » more
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