What We Do
Baird’s CMC and its partners offer companies, foundations, multinational organisations, NGOs and governments a world-leading consulting team specialising in qualitative and policy research.
We provide qualitative market research and analysis to inform communications strategy, and to track communications needs and outcomes. Our particular specialty is conducting research in emerging markets and the developing world. Our research delves into the evaluations of the impact of programmes; the likely impact of crises or changes; drivers and barriers to bringing products to market; assessment of likely policy directions and; identifications of allies and partners in regions.
We believe that only by undertaking thorough research among key target audiences can you have any real understanding of their knowledge of the issues, their receptiveness to your messages, and whether your activities are having an effect.
We follow the ICC/ESOMAR code on Market and Social Research for all our qualitative and policy research assignments, including maintaining respondent confidentiality as well as transparency in data collection techniques. Our research will always be supervised by an ESOMAR member who is responsible personally for ensuring that the Code is followed. Names and personal details of respondents collected during the interview process are only shared with clients with the permission of the respondents.
You may be an international foundations looking to research the patterns of development aid in a particular region. Or you may be a pharmaceutical company trying to gauge what policy shifts could be expected from a new government and how that may affect the demand of your medicine. In both cases, it is important to have people on the ground who are capable of speaking to the right stakeholders and researching the issue thoroughly. Our work is based on qualitative market research, which means in-depth interviews with the people who matter on the issues that matter to you.
Baird’s CMC associates’ research work has helped
- manage the entry of global brands into the dynamic environments of the some of the world’s biggest emerging markets
- inform health communication strategies that influence the highest levels of health policy decision-making internationally and contributed to the success of major education and healthcare advocacy campaigns the world over
- assist multinational companies, foundations, governments, NGOs and companies evaluate, assess and forecast future policy directions that help them draft their strategy going forward.