Assessing Opportunities & Demand Forecasting
It is critical to be able to analyse the context in which events are happening in the world around you and how they may affect you in the future. In-depth qualitative and quantitative market research can give you the ability to assess current opportunities in the economic and political landscape and translate them into educated predictions on what is likely to happen in the future.
Baird’s CMC counts among its associates, not just market researchers but also several members who have held high level positions in policy making and government as well as senior journalists and members of civil society. They in turn, have networks with people in the highest level of policymaking and are best placed to recognise possible opportunities or threats that may arise for your firm as the result of any policy decisions.
What does the possible change of a state government in North India mean for your firm?
Will the incoming Chief Minister live up to his pre-election promise of affordable healthcare to all? How will that affect your firm? And who are the partners that you need to reach out to in the state that can help you capitalise on these opportunities?
What are the civil society organisations active in Botswana and how does your firm reach out to them to build a coalition of partners in the country?
Who are the people you need to reach out to be able to build such a coalition? How do you map them and how do you engage with them? And how do you translate collaborations into opportunities?
What we’ve done
- Baird’s CMC was a key partner in the multi-national Mapping Pathways project, which provided a community-led, research-driven, multi-layered synthesis about the likely future use of antiretroviral-based prevention strategies. Project partners included RAND, AIDS Foundation of Chicago, AIDS United, Desmond Tutu HIV Foundation and Naz India. Baird’s CMC helped conduct key stakeholder interviews, draft messaging strategies, wrote original blog posts and coordinated social media outreach. After two years of data collection and analysis using techniques such as the Delphi method in the United States, South Africa and India, RAND published a synthesis in a report titled Mapping Pathways: Developing Evidence-Based, People-Centred Strategies for the Use of Antiretrovirals as Prevention
- A continuing project on India’s likely approach to access to medicines and to purchasing, pricing and intellectual property. We looked at all important business, civil society, political and professional stakeholders. Clients for this work have included PhRMA, major pharmaceutical companies and NGOs
- Identification of the 200 most influential people in the world on HIV policy, how they interacted and which led which areas of discussion. The project included organising independent expert review and validation of our findings
- Conducting policy research to gauge the likely future direction of European policy on overseas development assistance, in particular for spending on family planning, HIV and hepatitis. We looked at which stakeholders would support, seek to modify or oppose ODA