Research for Messaging Strategy
External communication efforts are the key visibility tool for any firm. The way you are perceived by clients and the public at large is directly correlated to the way you brand yourself and put out your messages. A messaging strategy is critical for you and your leadership to communicate with the world at large.
Messages should be transparent and leave no room for ambiguity and should be able to develop trust, not only with customers, but also clients and employees.
It is much easier to trust someone if we know where they stand. Good, qualitative market research should form the backbone of your company’s messaging strategy.
Good quality market research can be used to determine what triggers your consumers to make decisions and how they perceive you. Your messaging should be clear and concise and should be able to convey relevant and timely information to stakeholders.
We also use research tools such as PESTLE and SWOT analyses in combination with in-depth semi-structured interviews as well as secondary market research in order to gather all the information you may need to draft your messaging strategy.
What we’ve done
- Employed a combination of in-depth, qualitative market research to develop a messaging strategy that helped to increase substantially immunisation coverage in parts of Madhya Pradesh, India for a major international foundation
- Helped design a communication strategy for a major nonprofit that aimed at reducing maternal and infant mortality in several villages in two states in India. Baird’s CMC helped shape the firm’s messaging strategy by creating a bank of communication materials for the project to be sent to targeted audiences such as donors, policymakers, civil society organisations and social media
- A major international organisation asked Baird’s CMC to create a messaging strategy for journalists as well as story ideas and fact sheets to help increase the profile of pneumonia and diarrhoea, killer diseases of children under five in India. The aim was to highlight the severity of these diseases and the fact that vaccines to combat them are readily available in the private market
- For the Global Health CEO Roundtable, developed a messaging strategy which focuses on accomplishments rather than the complex and arcane mechanisms by which the Roundtable operates