In the mature markets of Western Europe and North America as well as those of middle-income players such as Brazil and Mexico, there is a clash between increasing downward pressure on reimbursement and increased aspirations for better healthcare.
Baird’s CMC associates have immense experience at product introductions and re-launches in all major markets and across all major therapeutic areas. Our main skill is in devising innovative yet workable core communications programs, which can be piloted and then rolled out in different countries. Baird’s CMC’s creative strategies ensure that products get the position and recognition they need in the marketplace. Targeted use of new media helps access the increasingly niche audiences for many brands and minimise barriers to access and uptakes.
Baird’s CMC experts: Mark Chataway, Marta Dourado, Mina Volovitch, James Snodgrass, Paul Dillon
