IPM works to prevent HIV transmission by accelerating the development and availability of safe and effective microbicides for use by women in developing countries. IPM needed to get an understanding of key stakeholders of influence on policies and uptake for microbicides in Uganda, South Africa, Malawi and Zimbabwe for future implementation projects. They needed a roadmap for navigating key stakeholders and highlighting gaps in understanding of issues and sensitivities around HIV/AIDS and the sexual health of women in these countries.
Baird’s CMC, in conjunction with Hyderus, conducted a stakeholder mapping exercise to identify key influencers for IPM to engage with. Baird’s CMC and Hyderus conducted interviews of policy makers and NGOs working at the national and grass root level, religious and faith-based organisations and other influencers.
We developed an in-depth research guide for the study and interviewees were selected using the WARD health database, a comprehensive global database of sexual and reproductive health (SRH) advocates, NGOs and other stakeholders. Finally, our team monitored online portals and social network patterns and conducted desk research to confirm findings from interviews.
As a result of the exercise, Baird’s CMC identified several stakeholders relevant to IPM’s universe, profiled and mapped by principal area of influence. The stakeholder mapping revealed opinions and attitudes, mutual expectations, risks of engagement and sensitivities around issues such as HIV/AIDS and safe sexual practices as well as the engagement priorities of stakeholders. The findings from the study will help IPM develop an effective communications plan and mitigate potential risks for successfully implementing their microbicides strategy in these countries