Experience and global insight to manage your most challenging issues.
Life is what happens when you are making other plans. Even the most successful companies, the most groundbreaking and effective services and NGOs sometimes run into trouble. Perhaps an adverse event hits the headlines, or a trial delivers poor results. What happens then? How will your stakeholders react in such a crisis? Who will speak on your behalf? What information needs to be out there in the event of such a crisis? Who will social media and traditional media turn to? Who is likely to form their own opinion and who’s going to follow the herd? And how do you manage the fallout?
It happens to the best of us. Reputations are built over decades and can shatter in a moment. A single insensitive tweet can ruin your brand.
Such issues need expert handling. You need to quickly engage your stakeholders so you don’t alienate them.
We know from our experience that bad things happen to good people, and that when they do, they often happen without warning. They happen to large organisations and small. They happen in high risk projects and operations and day to day business. Being prepared for a crisis is one of the most effective steps an organisation can take when planning their communications.
Issues management is one of Baird’s CMC’s strongest capabilities. We have experience across industry, governments and not for profits. We have handled product issues from supply to delivery. We have managed unintentional management and operational mistakes that could have cost successful businesses their reputation. We’ve enabled clients to minimise potential damage to reputation and shareholder value by helping them deliver an effective, timely and appropriate response.
Our team has over 20 years experience managing communication issues related to Stakeholder Mapping and Strategy.
- We have worked with clients across the world to deliver comprehensive communication strategies that include crisis planning and risk identification, and that build messaging and response platforms.
- We help clients respond effectively when they are on the front lines of crisis communications.
- We have worked as senior members of international aid organisations, directors of communications at multinational pharmaceutical and biotechnology companies, and strategic communications consultants.