Qualitative Research among Stakeholders
Qualitative research forms the backbone of successful engagement with stakeholders, whether you are a global pharmaceutical company launching a new drug in an unfamiliar market in India or an international foundation investigating clinical trial capacity in sub-Saharan Africa.
Unclear or unfocused engagement with stakeholders can clutter your vision, tarnish your brand and set back your project. Good research can keep your idea or product away from the scrap heap. At Baird’s CMC, we don’t toe the line and tell you what you want to hear. We go out, get answers to your most pertinent questions and present answers to you that help you draft your stakeholder engagement strategy going forward.
Baird’s CMC and its partners have conducted stakeholder mapping and engagement exercises for most of the world’s top ten pharma companies, for activists, for global NGOs, for Foundations and donors, for multilateral organisations and national governments.
We have looked at stakeholders, the policy environment, drivers and barriers in coming to market, pricing, intellectual property and the best ways to encourage South-South R&D collaboration … among many other subjects.
What we’ve done
- A rapid mapping of potential recipient organisations in India working in maternal and child health, diabetes and neglected tropical diseases for a major international fund that needed an analysis that was clear, actionable, and in touch with realities on the ground.
- A stakeholder mapping and engagement exercise to forecast the likely future direction of European policy on overseas development assistance, in particular for spending on family planning, HIV and hepatitis
- Using semi-structured interviews and mapping techniques to work on donor attitudes to funding specific healthcare interventions in low- and middle-income countries for the Bill & Melinda Gates Foundation, Johns Hopkins Bloomberg School of Public Health, Merck & Co Inc, the Shell Foundation and PATH (these were individual projects on various interventions)
- Reaching out to and mapping reactions from opinion leaders and stakeholders to new data on the relative cost efficiency of funding voluntary family planning programmes as a way of averting future climate change, for the William & Flora Hewlett Foundation