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Communicating with Clients: Getting on the Same Page

Communicating effectively with clients is essential to the success of any engagement. Doing so requires customisation – there is no one-size-fits-all approach. This may depend on the client’s industry, specialisation and personal style of work. For effective communication, one needs to keep their requirements and processes in mind. For instance, suppose you work at a […]

Filed Under: ShopTalk Tagged With: Baird's CMC, communications consultancy, communications management, healthcare, project management

IPCC Report on Climate Change: Key Points

In March 2014, the UN’s Intergovernmental Panel on Climate Change (IPCC) released a new report on climate change, which has been labelled a “call for action” by the chair of the IPCC as well as climate change scientists and governments around the globe. The report highlights a number of serious threats to the world unless […]

Filed Under: ShopTalk Tagged With: Baird's CMC, climate change, climate change mitigation, communications consultancy

IPCC Report on Climate Change

In March 2014, the UN’s Intergovernmental Panel on Climate Change (IPCC) released a new report on climate change, which has been labelled a “call for action” by the chair of the IPCC as well as climate change scientists and governments around the globe. The 32-volume, 2,600-page report arrives at sobering conclusions regarding the effects of […]

Filed Under: ShopTalk Tagged With: Baird's CMC, climate change, communications consultancy, sustainable development

M-Pesa in Kenya: Boosting Business

At Baird’s CMC, we have been closely following the progress of M-Pesa in Kenya – the mobile phone based payment and money transfer service we predicted would be game-changing when it was first launched in 2007. With 17 million users in Kenya (more than two-thirds of the country’s adult population) and 25 percent of the […]

Filed Under: ShopTalk Tagged With: Africa, communications consultancy, market research, social media

Framing Climate Change

There is a growing global conversation about the need to “frame” climate change in a way that allows us to assess and discuss this issue more meaningfully than has been the case thus far. While climate change is increasingly relevant for all of us, it is not yet an accepted “social fact”, that is, it […]

Filed Under: ShopTalk Tagged With: Baird's CMC, climate change, communications consultancy, sustainable development

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