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Communicating with Clients: A Two-Way Process

It is easy to get caught up in making one’s point or delivering one’s messages to the client – so caught up, in fact, that one forgets that effective communication is a two-way street. It is important to maintain a regular exchange with your client so that communication does not become a one-sided affair. One […]

Filed Under: ShopTalk Tagged With: Baird's CMC, communications management

Communicating with Clients: Maintaining a Balance

When it comes to staying in touch with clients, it is very easy to fall into the territory of over- or under-communication. Either one wants to make sure that the client knows and approves of each and every project detail, or one is fearful of disturbing the client repeatedly. In the former case it is […]

Filed Under: ShopTalk Tagged With: Baird's CMC, communications consultancy, communications management

Communicating with Clients: Getting on the Same Page

Communicating effectively with clients is essential to the success of any engagement. Doing so requires customisation – there is no one-size-fits-all approach. This may depend on the client’s industry, specialisation and personal style of work. For effective communication, one needs to keep their requirements and processes in mind. For instance, suppose you work at a […]

Filed Under: ShopTalk Tagged With: Baird's CMC, communications consultancy, communications management, healthcare, project management

M-Pesa in Kenya: Lessons Learned

At Baird’s CMC, we have been closely following the progress of M-Pesa in Kenya – a mobile phone based payment and money transfer service we predicted would be game-changing when it was first launched in 2007. With 17 million users in Kenya (more than two-thirds of the country’s adult population) and 25 percent of the […]

Filed Under: ShopTalk Tagged With: Africa, communications management, social media

M-Pesa in Kenya: Transforming Lives

At Baird’s CMC, we have been closely following the progress of M-Pesa in Kenya – the mobile phone based payment and money transfer service we predicted would be game-changing when it was first launched in 2007. With 17 million users in Kenya (more than two-thirds of the country’s adult population) and 25 percent of the […]

Filed Under: ShopTalk Tagged With: Africa, Baird's CMC, communications management

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