We’ve recently gotten to know a great group of people at an organisation called Global Health Strategies (GHS), which has one of its bases in New Delhi. GHS does communications, advocacy, research and strategy work in a number of important health and development areas such as HIV/AIDS, Tuberculosis, Malaria, Polio Eradication, Sexual and Reproductive Health, […]
Social Media Strategy: Failures and Learnings (Part 1)
We’ve talked about some of the biggest social media success stories and some of the golden rules of implementing a social media strategy for an organisation. But what happens when companies go wrong with their social media marketing? In the virtual world, the impact can be unexpectedly widespread – which means that not only does […]
The year ahead, with Paul Dillon
Paul Dillon, a senior associate at Baird’s CMC, is excited about the promise 2014 holds. As an expert in the fields of communications, development and health, he believes the year ahead will be a landmark of sorts in a number of ways. “First of all, I’m really excited about the initiative Baird’s CMC has taken […]
Lesotho Riders for Health
By Paul Dillon This year’s 19th International AIDS Conference concluded in the last week of July—amongst discussions on the exciting developments over the past year in the efficacy of new HIV prevention methods, including male circumcision, pre-exposure prophylaxis and treatment as prevention, there were also much-needed discussions on how policy makers and organisations can implement […]
The Spirit of Baird’s: A Meaningful Journey
Baird’s CMC’s story is a unique one, and it began with a friendship and a shared vision between its co-founders Mark Chataway and Francois Baird. The idea behind the business-strategy consultancy was to bring together veterans in their own fields, whom Francois and Mark had worked with and known for atleast a decade, to provide […]