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Building awareness about a supplement amongst osteoporosis patients to support the launch of a new drug

Some projects give Baird’s CMC the opportunity to bring together our deep pharma expertise and our long-standing experience in advocacy and strategic planning. A few years ago, we worked on one such engagement: A global pharmaceutical company wanted to build awareness of the need for vitamin D supplementation in patients receiving treatment for osteoporosis, to […]

Filed Under: ShopTalk Tagged With: Baird's CMC, hyderus, James Snodgrass

The Eisenhower Matrix

The Eisenhower Matrix (also known as the Urgent/Important Matrix) is one of our favourite time-management tools. Simple and extremely efficient, it has helped thousands of people schedule their time better on a day-to-day basis! This tool is based on former US President Dwight Eisenhower’s idea of drawing a distinction between two elements: importance and urgency. […]

Filed Under: News, ShopTalk Tagged With: Baird's CMC, chris nial, communications consultancy, communications management, hyderus, project management

How do stakeholder networks operate and influence treatment decisions?

Baird’s CMC recently worked on an international healthcare project spread across 16 countries. This presented a great opportunity for us to leverage our pharma expertise in three key groups: top 15 markets, emerging markets, and underdeveloped markets. The client, a leading healthcare company based in the U.S., wanted to understand how stakeholders related to one […]

Filed Under: ShopTalk Tagged With: Baird's CMC, communications management, hyderus, James Snodgrass

Baird’s CMC – Where idea meets action

By Chris Nial I’m lucky to work a group of talented people I truly respect and admire. Even though our office is based in a small Welsh village, on any given day we work on projects that put us in touch with our vast network of associates and colleagues based in five continents and over […]

Filed Under: News, ShopTalk Tagged With: Aditya Bahadur, Baird's CMC, chris nial, communications consultancy, communications management, hyderus, project management, remote teams, social media, virtual teams

All about crowdsourcing

By Chris Nial Crowdsourcing, a merge of the words “crowd” and “outsourcing”, is a product of the unique work culture that exists in our world today – a work culture in which space and time place no limitations on who we work with, when, and how. Matt H. Evans, in his article “The Power of […]

Filed Under: News, ShopTalk Tagged With: Baird's CMC, chris nial, communications consultancy, communications management, hyderus, project management, remote teams, social media, virtual teams

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