Dr. Ken Rabin has more than fifty years of experience in public affairs, marketing communications and education, almost entirely in healthcare and science. Currently, he is a senior counselor at Alfa Communications in Warsaw, a partner in Baird’s Communications Management Consultants and a member of the editorial board of The Journal of Health Communication.
Ken specializes in health policy and finance, cancer and infectious disease communications (HIV/AIDS and vaccines, including the launch of GAVI and of the first HiB vaccine). His clients have included Johnson and Johnson (for whom he helped develop and launch the Campaign for Nursing’s Future), Merck, Sirtex (whose SIRT liver cancer treatment technology he has helped represent in Poland for more than 10 years), L’oreal – UNESCO “For Women in Science”, PhRMA and IFPMA. His campaigns have won a Silver Anvil, Gold Quill, and Big Apple Award of the NY PRSA.
Ken retired in 2007 as executive vice president and director of international healthcare at Ruder Finn in Washington, London and Paris. During the course of his long career, he was also managing director of Burson-Marsteller’s worldwide healthcare practice, founding chairman of InterScience (a global healthcare PR company later acquired by 3BCom/Medicus), executive vice president and director of healthcare at Hill & Knowlton, and director of public affairs at Squibb (now BMS).
Prior to entering the corporate world, Ken was associate professor and director of the graduate public relations program at American University in Washington, a communications specialist at Meharry Medical College, news director at the University of Tennessee, Chattanooga, and a USIA foreign service information officer in Africa. His textbook, Informing the People (Longmans, 1981) written with Ray Hiebert and others, was considered the standard authority in government public information for many years. He has a BA (honors) degree from Cornell, MA degrees from Yale and the University of North Carolina, and a PhD in higher education administration from Vanderbilt University’s Peabody College. He was born in Rochester, NY and has two adult children from his marriage to the late Renee Efland Rabin. He has been married since 2003 to Prof. Anna Wysocka-Rabin of the Polish National Center for Nuclear Research.
- Associate at Baird’s CMC
- Senior Consultant at Alfa Communications
- Member of the editorial boards of the Journal of Health Communication and the Public Relations Review
- Adjunct professor in the NYU graduate public relations and corporate communications programme
Areas of expertise:
Public relations; marketing communications; health policy and finance; cardiovascular medicine; vaccines and infectious disease; oncology
- Strategic counsel on blending public policy, public relations, and marketing communications to achieve corporate and brand objectives in the healthcare industry
- Enjoyable and effective communications training for all levels of management
- Health communications knowledge and experience from more than 30 years work in this area
- Convening high-level working groups to produce policy reports and consensus statements on innovation in healthcare (Poland) and diagnosis and treatment of hypertension (global)
- Defusing a product crisis involving alleged contamination of sterile-packaged medical products (Poland)
Merck, Sirtex, and the PhRMA Local American Working Group in Poland