As director at ipse Communication Martina manages and develops the provision of customized strategic communication, the building and management of advocacy networks, stakeholder communication, crisis and emergency communication, media relations, the national market introduction of new and foreign brands, and academic level research, writing, and publishing.
Martina maintains an acute awareness of the key characteristics and current issues impacting the German and European healthcare sectors. Her healthcare expertise includes the implementation of target-group communication on prescription drugs and medical procedures, biotech research, medical devices, vaccines and nutritionals. Towards the implementation of a concerted communication effort Martina leverages a network of medical professionals, medical media, opinion leaders, advocacy groups and government bodies.
- Associate at Baird’s CMC
- Director and partner at ipse Communication
- Generating a customized communication effort for client’s requirements in the German and European context.
- Solutions from development to the implementation of concerted PR strategies, and brand introduction and management.
- Issues and crises management PR.
Client examples: Becton Dickinson, Sirtex Medical Europe, Boehringer Ingelheim, PhRMA LAWG in Germany, Rewe, ADP Germany, Pfizer
Project example: As part of the Baird’s CMC network for Pfizer: assembly and coordination of European expert coalition: SAATI (Supporting Active Ageing Through Immunisation)