Why work with Baird’s CMC in Training and Skills Sharing?
Building skills, training staff and transferring learning is at the heart of every successful company, international institution, government and international civil society actor. We are experts in training for stakeholder relations, advocacy, public affairs and communications functions.
What do you do when the unthinkable happens? What do you do when the organisation that you have painstaking built risks getting tarnished by the actions of one person, or a natural disaster, or a vindictive competitor? A system and a trained staff can preserve products, partnership, trust and value.
Because training is so crucial, many consultancies see it as a source of repeat revenue: every new staff member needs extra time to understand how to work with policymakers or relate to the media. We are different: we measure our success by our ability to create a pool of renewable talent within your organisation.
Baird’s CMC works closely with clients to develop staff training and development programmes that meet their specific requirements in both global and local markets.
Baird’s CMC associates have conducted multiple external relations and media training courses for clients such as the Government of Jordan, Eli Lilly, and Sanofi Pasteur. We have also created a series of communications and management training modules specifically for medical practitioners in primary care and hospital settings, ranging from crisis communications to internal communications management.
Training to build skills
We have worked with all sorts of organisations from governments to medium-sized companies to build core staff and consultant skills including
- Combatting stigma, discrimination and prejudice through advocacy and public affairs
- Using science and research findings to inform public policy and public spending decisions
- Media relations and interviews
- Working effectively with policymakers and policy influencers
- Commissioning and using market research on policy and stakeholder issues
- Identifying and managing stakeholders
Baird’s CMCs worldwide network of crisis management experts help organisations anticipate, assess, respond to and manage an array of complex situations ranging from intellectual property issues to product recalls. Baird’s CMC has counselled several of the top 10 global pharmaceutical companies, governments and major not-for-profit organisations in industrialised, emerging and developing markets on how to respond to a range of communications and business challenges including
- Product recalls and product failures
- Litigation communications and support
- Natural disasters and workplace accidents
- Environmental crises and issues
- Challenges presented by NGOs and activist groups
- Strategic planning for crisis management and response planning, training and simulations
- Company or product boycotts
- Trademark disputes and patent infringement
- Theft of intellectual property
- Legislative changes designed to advantage competitors
Baird’s CMC’s training, skill sharing and crisis management team is comprised of senior management and communications counsellors, political strategists and former journalists, all dedicated to helping organisations plan for and respond to complex issues and crises.
The diverse backgrounds within our practice provide an understanding of a full range of audiences at a global, local and technical level.
Our team also has solid experience in strategic planning, message development, crisis media relations and stakeholder communications.
A consortium attitude to crisis management
To help organisations properly manage issues before they emerge or escalate into critical problems, we first conduct a risk assessment to identify and prioritise the areas of greatest vulnerability.
We study public perception, emerging trends and business practices with the potential to affect the organisation and develop management and communications plans to anticipate likely issues. We also optimise management actions, draft core messages, establish third-party alliances, conduct crisis media trainings and simulations and put in place monitoring systems to track emerging issues and escalations.
Once a crisis has passed, we work with organisations to restore confidence in their reputation and begin the rehabilitative process for companies, brands or management teams.
Should a crisis occur, rapid response is vital. The consortium’s crisis and issues counsellors are on call 24/7 to work with a client’s senior management team throughout the crisis arc to provide guidance, develop strategic plans, defend reputation and to implement recovery initiatives.
We partner with our clients to develop the most effective responses to crises using our international network of strategic counsellors, quickly assessing the situation and charting a course to minimise the reputational and business damage to the client, its brands and its operations.