What We Do
Welcome to a new level of expertise
Baird’s CMC and its partners offer companies, foundations, NGOs and governments a world-leading consulting team with decades of experience in training, skills sharing and crisis management.
Whether you are a company, foundation or NGO, your employees are your biggest asset in dealing with the unexpected. They will need to be equipped to deal autonomously and fast. Twenty years ago, you could have a centralised decision-making system, a crisis committee and a lot of lengthy deliberation. Today, a rumour or a story can destroy your partnerships, erase trust or halve your share price in minutes as a story goes viral. You need a system that can cope with a world dominated by social media.
In the age of Twitter, good personnel who are personally invested in your firm can make or break a brand or a policy. Nurturing your employees, training them and preparing them to deal with crises is not just a good business practice but also an essential component of organisational and brand stewardship.
Knowing what to do requires research and planning. Which issues might really hurt you and which can be safely ignored? Which are likely to happen and which are so unlikely that they do not deserve resources? Baird’s CMC has developed a unique proprietary system which allows you to
- Develop an internal consensus on the issues which matter most and the priority audiences
- Test your internal understanding against the real world through qualitative research that simulates crises reliably without provoking lots of unwarranted concern about hypothetical scenarios
- Develop a grid of the most problematic issues, the audience likely to be most affected and the likelihood of the situation arising
- Allocate resources and prepare staff
- Track the evolution of issues
- Respond fast and consistently
Anywhere. Absolutely anywhere
Baird’s CMC is a global consulting team of senior management, communication, policy and research professionals.
Baird’s CMC has 37 co-owners across Africa, the Americas, Asia and Europe and implementation partners in 53 further countries. We’re as comfortable in São Tomé as São Paulo and as expert in Chennai as we are in Chicago.
Our people don’t fly in and check out the five star facilities; they live in over 70 countries.
Training and Skill Sharing
Continuous learning for employees and management is imperative in this day and age where traditional media and social media coexist in an uneasy relationship. Your reputation took you decades to build. Don’t allow it to be destroyed by an insensitive tweet. Baird’s CMC and its associates help you maintain a sharp workforce by using our decades’ long experience in training and skill sharing.
This site brings together Baird’s CMC and expert partners to offer global expertise to make sure world-changing programmes and innovative products deliver their promise.
Our world-class team of experts will help you better train and engage your employees and help you deal with any sort of crises that come up and threaten your brand.
We understand the importance of effectively training your workforce. A stakeholder can be any individual or organisation with a stake in your success (or failure).
They may be bureaucrats, policy makers, politicians, doctors or thought leaders or more specialist groups — stakeholders move in different circles of power and it is your job to know them and engage with them appropriately.
With 36 associates spread over five continents and implementation partners in another 53 countries, we are better placed to understand the complex cultural, economic and policy challenges facing organisations and agencies working around the world.
Our stakeholder mapping and engagement services are based on the core principles of qualitative market research and analysis to inform your communications strategy and to track your communications needs and outcomes. Our particular specialty is conducting research in emerging markets and the developing world. We also do a lot of work amongst environment, development and global health stakeholders in Europe and North America.
We believe that only by undertaking thorough research among key target audiences and stakeholders can you have any real understanding of their knowledge of the issues, their receptiveness to your messages, and whether your activities are having an effect.