Building Skills in Communications
It has now become very easy to communicate with your stakeholders with the variety of communication tools available at your fingertips today. At the same time, it has also become much more complicated to make the right choices.
Are your employees trained to make the best use of the communications tools available to them? Is your Facebook page or your Twitter feed reaching the right people? Is your website portraying an accurate image of your company?
Or are all your communications channels lost in the nebulous web of the internet serving no purpose altogether?
Baird’s CMC associates, with their decades of communications management expertise, help you and your employees make best use of the communications tools at your disposal. Whether it is training your employees how best to respond to media enquiries or helping them position your Facebook page to get the maximum number of views, Baird’s CMC does it all.
Our associates are trained communications experts and many of them run communications management consultancies in the countries they are based in. All of them are adept at passing on their vast knowledge to our clients so that they can become self reliant in their communications needs.
Baird’s CMC has conducted communications training programmes for global pharmaceutical companies, international foundations and NGOs.
- The Institut Pasteur and the Ministry of Health of the Socialist Republic of Vietnam asked Baird’s CMC to conduct specialist media training for the Deputy Health Minister of Vietnam and to work with officials on planning for crisis communications about health, food safety and nutrition issues.
Vietnam has a fast-evolving media and social media sector but very few journalists with expertise on health or science issues. There is also a paucity of expert bloggers and social media commentators. Because of its history and its increasingly important trade ties to North America and Europe, there is extensive international media coverage of healthcare in Vietnam. Much of it is highly critical and some is not well informed
- The Guttmacher Institute is one of the world’s leading voices in sexual and reproductive health and rights and has an interrelated programme of research, policy analysis and public education.
Baird’s CMC offered training for demographers on how to communicate complex scientific messages about population growth and change and about women’s reproductive health. These trainings were offered ad hoc and at the quadrennial meeting of the International Union for the Scientific Study of Population. Researchers or teams could book an individual analysis session on communications issues related to their work and research. This was followed up with written recommendations, coaching and work with institutional communications departments, if required. Participating researchers came from over 25 countries including Ecuador, Indonesia and Tanzania.
- Baird’s CMC and its Brazilian associate, Fundamento Produções, was given the challenge of creating a dengue-specific campaign for SBP, an affiliate of the company Reckitt Benckiser. Thus was born the Nossa Cidade Sem Dengue (Our City With No Dengue) campaign, an initiative for the awakening of a collaborative awareness to combat dengue. It included a close relationship with the press to secure more coverage.
A study called Eu Amo Minha Cidade Sem Dengue (I Love My City With No Dengue) was conducted through a partnership with a biologist, entomologist and professor of public health, João Paulo Correia Gomes. Conclusions and findings were communicated using press releases, infographics, presentations and banners, as well as an exclusive event for journalists in which an interactive tour took place, guided by the specialist.