Media and Social Media Training
The world has never been as connected as it is now. It is now very easy to engage with millions of people using something as simple and informal as your Twitter handle or your Facebook page.
However, the very fact that it is so easy to use is what makes social media so easy to abuse as well. A single insensitive tweet sent thoughtlessly can be read by millions in a fraction of a second. Screen grabs and caches ensure that what is put on the internet can be deleted but never erased. Social media gives opportunities to companies to directly engage with their customers in public forums, but at the same time also opens them up for criticism or attacks.
We at Baird’s CMC help clients use social media effectively and use direct contact techniques to engage with their stakeholders and gauge their thoughts.
We also help clients with alliance building measures that help organisations strengthen their relationships with existing stakeholders.
Baird’s CMC associates, with their decades of communications management expertise, help you and your employees make best use of the media and social media tools at your disposal. What is the image of your company that your customers get to see on your facebook page? Is the content of your website reaching your stakeholders: the people who matter?
Whether it is training your employees how best to respond to media enquiries or helping them position your Twitter handle to get the most number of followers, Baird’s CMC does it all.
Baird’s CMC has conducted media training programmes for global pharmaceutical companies, international foundations and NGOs. Our associates are trained communications experts and many of them run communications management consultancies in the countries they are based in.
All of them are adept at passing on their vast knowledge to our clients so that they can become self reliant in their communications needs.
- A major international foundation and the Ministry of Health of a Southeast Asian country asked Baird’s CMC to conduct specialist media training for the Deputy Health Minister of that country and to work with officials on planning for crisis communications about health, food safety and nutrition issues.
The country had a fast-evolving media and social media sector but very few journalists with expertise on health or science issues. Much of the international media coverage of healthcare in the country was highly critical and most of it was not well informed. Baird’s CMC helped the health minister’s office draft its media strategy and helped them put a system in place for media and other enquiries.
- Baird’s CMC was part of a multi-national project to develop and nurture a research-driven, community-led global understanding of the emerging evidence base around the adoption of antiretroviral-based prevention strategies to end the HIV/AIDS epidemic. The premise was that the evidence base was more than just results from clinical trials – it must include stakeholder and community perspectives as well.
As part of the project, Baird’s CMC helped create original content based on news articles and interviews with experts in the field of HIV prevention. The content was uploaded to the project’s blog page and shared with various networks around the world. The content was also shared on the Facebook and Twitter pages of the project.