A few years ago, an American pharmaceutical company approached Baird’s CMC with a problem. The company had begun spending US$ 5 million each year on a massive corporate PR programme in their African markets because they were convinced that civil society groups and leaders saw them as much worse than their competitors. “They were afraid […]
Archives for August 2010
Two Coats: Creating Everyday Miracles
Seven years ago, Paul Dillon, associate at Baird’s CMC, co-founded a small aid organisation: Two Coats. Two Coats is based out of Greystones, a little village parish just outside Dublin. The parishioners, through various donations, generate a fund that enables Two Coats to form direct relationships with small-scale overseas development projects. Since its inception, the […]
Baird’s CMC in the News: The Conversation Behind Closed Doors
“The Conversation Behind Closed Doors” – an inside-the-boardroom survey of attitudes toward corporate investment in Africa among leading U.S. corporations. The two-part, qualitative survey was conducted by Baird’s CMC in partnership with the U.S. Chamber of Commerce. The information was gathered between January and November 2008 in a series of closed door interviews with senior […]
Déjà Vu All Over Again
By Mark Chataway Pharmaceutical Executive “It’s Déjà vu all over again,” as a great American thinker once said. I talk to clients about communications with end users and it sounds just like 1985, when I started working as a communications consultant to the industry. Back then, there used to be a whole series of excuses […]
A European DTC Model
By Mark Chataway Pharmaceutical Marketing Online “Difficult?” says the headline over an air–brushed picture of a muscular young man. “Well, we hope it’s got a little easier now that Glaxo SmithKline have combined two essential Aids medicines in one tablet”. And there, alongside the advertising blurb are pictures of the two essential medicines with a […]