Baird’s CMC recently worked on an international healthcare project spread across 16 countries. This presented a great opportunity for us to leverage our pharma expertise in three key groups: top 15 markets, emerging markets, and underdeveloped markets. The client, a leading healthcare company based in the U.S., wanted to understand how stakeholders related to one […]
Archives for February 2012
Climate Change: Emerging Democracies and Green Issues
Climate change has been a hot topic in 2011, and we at Baird’s CMC have often been reminded of a project we worked on last year: a qualitative research study to assess where India, South Africa, and Brazil stand in the context of the global climate change debate. We worked with our partners on this […]