The UN Conference on Sustainable Development (Rio+20), held over 20-22 June in Brazil, saw over 40,000 people attending, including parliamentarians, UN officials, CEOs and civil society leaders. The event took place 2 decades after the landmark 1992 Earth Summit in Rio de Janeiro, during which countries adopted Agenda 21 – a comprehensive plan of action […]
Archives for July 2012
Pharma’s intimacy problem with social media
Every year, Mark Chataway (of Baird’s CMC and Hyderus) writes a piece for Pharmaceutical Executive. This year’s piece is on how badly the pharmaceutical industry does with social media (and is co-written with James Ward). It’s already proving highly controversial. “Pharma wants to play the role of a second-grade consumer marketer, not that of a thoughtful citizen,” says […]