We’ve talked about some of the biggest social media success stories and some of the golden rules of implementing a social media strategy for an organisation. But what happens when companies go wrong with their social media marketing? In the virtual world, the impact can be unexpectedly widespread – which means that not only does […]
Archives for February 2014
The Changing World of Development Aid: Corporations
“What is the role of large corporations in driving sustainable development?” is a question that comes up frequently in the development conversation. “Large corporations have an integral role to play in the entire process, from many perspectives,” says Paul Dillon, senior associate at Baird’s CMC and expert in the fields of development and communications. “First […]
The Changing World of Development Aid: Funding
With the Millennium Development Goals set to expire next year, this year will see key stakeholders meeting to discuss and create the post-2105 development aid framework. “As the priorities and agenda are determined, financial questions will play a key role,” says Paul Dillon, senior associate at Baird’s CMC and communications and development expert. “Who is […]
The Changing World of Development Aid: New Technologies
One of the aspects of development we at Baird’s CMC will be watching with particularly close attention this year is the application of new technologies. “Looking to the future, there will be significant opportunities in this field, particularly with the delivering of health. Things like telemedicine and e-health, for instance, have the potential to be […]
The Changing World of Development Aid: Post-MDG Landscape
“With the Millennium Development Goals slated to reach their end point next year, I think 2014 is going to be a landmark year of sorts, in that we’re likely to see a new chapter being written in the discussion about overseas development aid,” explains Paul Dillon, senior associate at Baird’s CMC and a veteran in […]