Baird's CMC | A Unique Global Communications Management Consultancy

Global Health Discourse 2023

Tel: +44 (0) 1495 828300
Email: team@bairdscmc.com
  • E-mail
  • LinkedIn
  • Twitter
Menu
  • Home
    • Sexual and Reproductive Health
    • Stakeholder Mapping & Strategy
    • New Services
    • Qualitative & Policy
    • Communications and Management Consultancy
    • Close
  • About us
    • Privacy Policy
    • Our specialist areas
    • Case studies
      • EDCTP sub-Saharan Africa policy research
      • Emerging Democracies and Green Issues
      • Gauging Attitudes Toward an HIV Vaccine
      • Increasing Immunization Coverage in Central India
      • Close
    • Close
  • Network
    • Network map
    • Associates
      • Michael Acott
      • Ashoek Adhikari
      • Francois Baird
      • Gerhard Butschi
      • Steve Bowers
      • Mark Chataway
      • Lenore Cooney
      • Paul Dillon
      • Marta Dourado
      • Martina Dörmann
      • Dirk Van Eeden
      • Alexandra Fullem
      • Frederick Fussi
      • Ingrid Gavshon MBA
      • Denise Gee
      • Denise Gray-Felder
      • Bert Griesel
      • Aman Gupta
      • Darren Jones
      • Danie Kok
      • Andrzej Kropiwnicki
      • Angelle Kwemo
      • Nikolay Kudryashov
      • Mari Lee
      • Simba Makoni
      • Steve Mallach
      • Terry Mandel
      • Matshidiso Masire
      • Valeria McFarren
      • Hugh McKinney
      • Chris Opperman
      • Ken Rabin
      • Mark Rittenberg
      • Simon Russell
      • Jacob Sesinyi
      • Melinda Shaw
      • Cormac Smith
      • James Snodgrass
      • Hema Viswanathan
      • Mina Volovitch
      • Gillian Waddell
      • Joseph Makwata Wambia
      • Chris Ward
      • Gysbert J Wessels
      • Marion Zibelli
      • Close
    • Senior consultants
      • Simon Hardie
      • Close
    • Close
  • Services
    • New Services
      • Media Training
      • Presentation Skills
      • Staff Engagement
      • Reputation Management
      • Close
    • Services
      • Communications counsel
      • New media strategy
      • Advocacy and coalition building
      • Crisis management
      • Market research
      • Strategic planning
      • Staff training and development
      • Risk management and mitigation
      • Close
    • Close
  • Sectors
    • Vaccine Hesitancy
    • Pharma in top 15 markets
    • Pharma in emerging markets
    • Pharma in underdeveloped markets
    • Pharma headquarters planning teams on market assessment
    • Global Development: Health Issues
    • Global Development: Environmental Issues
    • Health equity and access to care
    • Reproductive health and population
    • Vaccines
    • International Donors
    • Government Relations
    • Political Consulting
    • Telecom Sector
    • Financial Services
    • Close
  • News
  • ShopTalk
  • Get in Touch

Ask CMC: Public Relations

images (1)Tips, tricks, advice, and answers for the 21st century global workspace.

Dear Baird’s CMC,

I am considering whether my corporate brand needs public relations. I am wondering if you have any advice on which PR aspects to focus on, and if there are any tips we should keep in mind.

– Puzzled about PR

 Dear Puzzled about PR,

It’s good to know you’re thinking about investing in PR – it’s an excellent way to manage your company’s public image and educate target audiences about a product, service or issue.

PR includes a number of components, of which media relations has traditionally been the cornerstone. Media relations consists of news coverage, proactive persuasive campaigns, awareness-building publicity, and defensive coverage. Managing how the media depicts your brand is critical for your business’ reputation.

Other activities include giving brochures/audio-visual material to customers, setting up speaking engagements on TV and at conferences, sponsoring events, implementing innovative communication campaigns, and preparing crisis communications strategy.

Here are a few things it may be helpful to keep in mind:

Use the Internet: Social media PR campaigns can help you reach customers directly. While such campaigns can be extremely effective, unpredictable issues can arise and escalate within hours due to the nature of the Internet. Online PR should be structured carefully and handled by professionals.

Tell a good story: Publications prefer to run stories that are newsworthy. Good PR means telling an interesting story that appeals to the public.

Define your target market: PR typically consists of communicating with your target market. The people you want to reach through your public campaign are potential customers or investors. It is important to define your public or target in your public relations effort. Then you can focus on publications and broadcasts that are in line with your segments.

Go pro: Nine times out of ten, it is better for a firm to hire outside expertise to handle their PR strategy – unless, of course, you are setting up a dedicated in-house PR department. Asking existing employees to handle PR along with their primary roles not only impacts their productivity, it is also ineffective. PR experts spend years building their specialised networks – by seeking their assistance, you can leverage these and achieve maximum impact.

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • More
  • Click to share on LinkedIn (Opens in new window)
  • Click to email a link to a friend (Opens in new window)

Related

Filed Under: ShopTalk Tagged With: Baird's CMC, communications consultancy, communications management, corporate reputation, public relations, social media

Contact Us

    Your Name (required)

    Your Email (required)

    Subject

    Your Message

    Please enter the letters below and press Send

    captcha

    Latest Blog Posts

    Welcome

    An astonishing decline in child immunisation numbers in Africa amid the rage of COVID-19, yet another victim of the pandemic

    Global Elite are Bored with Health, Just When It’s Getting Really Exciting

    Copyright © 2023 All rights reserved. Sitemap