“Not only are the ‘what’ we do now important, meaning developing transformative medicine,” Nadine Schecker said, “but also ‘how’, meaning getting them to as many people as possible.” Ms. Schecker is the global head of communications and external affairs at Novartis. During a recent interview with The Holmes Report, Schecker expounded upon the changing role […]
Presidential Precinct Africa Business Summit at US Chamber
As a board member of the Presidential Precinct, Francois Baird, Co Chair of Baird’s CMC moderated a panel at the AFRICA Business Forum. More information can be found on the newsletter
Ask CMC: Making the Most of Remote Meetings
Tips, tricks, advice, and answers for the 21st century global workspace. Dear Baird’s CMC, I am part of a virtual team and find that our frequent meetings are a bit of an ordeal. Some people are shy and awkward; others ramble on and on. We also seem to vacillate between long pauses and everyone trying to […]
The unrecognized democracy benefit: influencing policy in Africa
Co-chairman, Francois Baird was asked to write a thought piece for the IPRA. Companies wishing to influence policy in African democracies must marshal arguments that are in the wider interest and back them up with trusted, relevant statistics. By Francois Baird. Please follow this link to read the full article
Why even good market research is becoming less reliable
There is a widely held belief that views all over the world are becoming more polarised because market research says they are. This is most obvious in politics — people seem to be taking more and more extreme positions. But we have seen this phenomenon in qualitative and quantitative reputation research too: respondents seem more likely […]
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