What We Do
Baird’s CMC and its partners offer companies, foundations, multinational organisations, NGOs and governments a world-leading consulting team specialising in communications management and consulting.
We are keenly aware that with its increasing fragmentation and sub-segmentation of audiences, today’s dynamic media environment requires something more than traditional advertising and PR campaigns. We believe that the Internet makes it possible to interact with a very precise segment with clearly defined interests — more like a series of conversations than a traditional broadcast — if you approach it correctly. Such an approach can greatly improve the way companies interact with their key audiences.
We know that traditional media still matters — especially in reaching policymakers and in setting national agendas. We maintain a very strong network of contacts with employed journalists, correspondents, stringers, freelancers and editors across the world. Our reach in Africa is, we think, impossible to match.
Our communications work has helped manage the entry of global brands into the dynamic environments of the some of the world’s biggest emerging markets. Our informed communication strategies have influenced the highest levels of policy decision-making internationally. Our expert advice has contributed to the success of major education, healthcare, telecommunications and media campaigns the world over.
We have extensive sector expertise in the pharmaceutical industry, environmental issues, financial services, defence and international politics. We have worked on high-level strategy development and public policy projects with three heads of state and at least five governments.
Our specialty lies in leveraging traditional as well as new media to transform the way in which organisations interact with their stakeholders and customers. Baird’s CMC has planned successful new media strategies with companies such as Eskom, HP, Novo Nordisk and Merck Sharp & Dohme.