Baird's CMC | Communications & Management Consultancy

Communications and
Management Consultancy

Tel: +44 (0) 1495 200096
Email: team@bairdscmc.com
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  • Our Team
    • Francois Baird, Johannesburg, South Africa
    • Steve Bowers, Virginia, USA
    • Mark Chataway, Wales, UK
    • Paul Dillon, Dublin, Ireland
    • Denise Gee, London, UK
    • Bert Griesel, Group CEO, Baird’s CMC
    • Danie Kok, Pretoria, South Africa
    • Nikolay Kudryashov, Russia
    • Steve Mallach, Johannesburg, South Africa
    • Terry Mandel, San Francisco, California, USA
    • Matshidiso Masire, Botswana
    • Dr. Ken Rabin, Warsaw, Poland
    • Jacob Sesinyi, Botswana
    • Joseph Makwata Wambia, HSC, M.Inst.D, Johannesburg, South Africa
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What We Do

Baird’s CMC and its partners offer companies, foundations, multinational organisations, NGOs and governments a world-leading consulting team specialising in communications management and consulting.

We are keenly aware that with its increasing fragmentation and sub-segmentation of audiences, today’s dynamic media environment requires something more than traditional advertising and PR campaigns. We believe that the Internet makes it possible to interact with a very precise segment with clearly defined interests — more like a series of conversations than a traditional broadcast — if you approach it correctly. Such an approach can greatly improve the way companies interact with their key audiences.

We know that traditional media still matters — especially in reaching policymakers and in setting national agendas. We maintain a very strong network of contacts with employed journalists, correspondents, stringers, freelancers and editors across the world. Our reach in Africa is, we think, impossible to match.

Our communications work has helped manage the entry of global brands into the dynamic environments of the some of the world’s biggest emerging markets. Our informed communication strategies have influenced the highest levels of policy decision-making internationally. Our expert advice has contributed to the success of major education, healthcare, telecommunications and media campaigns the world over.

We have extensive sector expertise in the pharmaceutical industry, environmental issues, financial services, defence and international politics. We have worked on high-level strategy development and public policy projects with three heads of state and at least five governments.

Our specialty lies in leveraging traditional as well as new media to transform the way in which organisations interact with their stakeholders and customers. Baird’s CMC has planned successful new media strategies with companies such as Eskom, HP, Novo Nordisk and Merck Sharp & Dohme.

We monitor media and social media not just for the obvious but for trends and hints for clients all over the world.

We use expert contractors to track and assess impact.

We provide qualitative market research and analysis to inform communications strategy, and to track communications performance  and outcomes.

Our research delves into the evaluations of the impact of programmes; drivers and barriers to bringing products to market; assessment of likely policy directions and identifications of allies and partners in regions.

Communications Landscape

Communications Skills Building & Training

Communications Strategy

Health Issues India

Issues Management & Training

Media Relations & Monitoring

Social Media Implementation

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