Social Media Implementation
The world has never been as connected as it is now.
With the advent of social media, it is now very easy to engage with millions of people using something as simple and informal as your Twitter handle or your Facebook page.
However, the very fact that it is so easy to use is what makes social media so easy to abuse as well.
A single insensitive tweet sent thoughtlessly can be read by millions in a fraction of a second. Screen grabs and caches ensure that what is put on the internet can be deleted but never erased.
Social media gives opportunities to companies to directly engage with their customers in public forums, but at the same time also opens them up for criticism or attacks.
Our Experience
Baird’s CMC associates, with their decades of communications management expertise, help you and your employees make best use of the media and social media tools at your disposal.
What is the image of your company that your customers get to see on your Facebook page? Is the content of your website reaching your stakeholders: the people who matter?
We can help you conduct social media campaigns or get systems in place for you to be able to conduct them yourself. Baird’s CMC, in association with Ward Health, maintains a comprehensive global database of over 3,000 NGOs and patients’ groups in over 100 countries including a large proportion from low and middle income countries. Our database includes their social media properties (Twitter and LinkedIn). In advance of a Twitter event, Baird’s CMC can develop a targeted audience list of hundreds of social networks to whom we can promote the event in advance.
Our Work
- Baird’s CMC was part of a multi-national project to develop and nurture a research-driven, community-led global understanding of the emerging evidence base around the adoption of antiretroviral-based prevention strategies to end the HIV/AIDS epidemic. The premise was that the evidence base was more than just results from clinical trials – it must include stakeholder and community perspectives as well.
As part of the project, Baird’s CMC helped create original content based on news articles and interviews with experts in the field of HIV prevention. The content was uploaded to the project’s blog page and shared with various networks around the world. The content was also shared on the Facebook and Twitter pages of the project
- Sure Start was a Bill and Melinda Gates Foundation-funded initiative in six districts of Uttar Pradesh and in urban informal dwellings in Maharashtra. Its goal was to achieve statistically significant reductions in maternal and child mortality through a package of interventions. Baird’s CMC and partner Hyderus were brought in after the project had started as donor confidence had hit a crisis and the partners, including the Government of India (GoI) were worried about progress.
Key tasks assigned to the Baird’s CMC team included development of a communications strategy and of skills development internally to implement it as well as setting up and carrying out an extensive social media programme. To this end, Baird’s CMC set up a Facebook page for Sure Start with original content and photographs which garnered several hundred likes within the first few weeks. The social media campaigns such as the Facebook page was effective in communicating the goals and achievements of the project.