Media Training
Few are truly comfortable in the spotlight. And many of us overestimate our ability to perform under pressure, especially in an unfamiliar situation.
Being unprepared can be costly. We may fail to take a valuable opportunity to get our message across. At worst we can do lasting reputational damage to ourselves and our organisation.
Great public speakers and media performers are rarely born – they are made.
Delivering training when and where it suits you
How we all work is changing. Even before the Covid pandemic, Baird’s CMC was using technology that allowed us to work remotely across our global network. We deliver training online or face to face, depending on what works best for you. We can record and give feedback on interviews through any platforms.
Our training
Our training is tailored to your requirements and capability. Everything begins with storytelling. We work with you to frame stories that are compelling, credible and memorable.
Together we develop the techniques to make sure you get your story across in challenging circumstances and over a variety of channels from TV, radio, print and social media. We will show you how to deal with difficult questions and aggressive interviewers while remaining calm and focused.
Ninety percent of communication is non-verbal, so we work on important features like correct breathing, posture, pace of delivery and tone of voice. We will understand strengths and weaknesses so that we get the best out of everyone we work with.
What we cover
Training sessions can last between a half day and two days. Longer or shorter sessions are possible depending on requirements. We will cover the following:
Breaking the ice
- Getting to know the trainees
Facing the camera
- Ease in front of camera or microphone is all important
Understanding the media
- Different types of media and journalists
- Adapting stories to different media
- What makes a good story
Social media
- Overestimated or underutilised
- How to use it strategically
- Threats and opportunities
The art and science of storytelling
- Immutable laws
- Making stories memorable
- Emotional connection
Non-verbal communication
- Body language
- Tone
- Pace
Staying in control
- Difficult questions
- Aggressive interviewers
- Winning in the court of public opinion
Scenario exercise
- Recorded interviews based on agreed scenarios
- Playback and group analysis
- Putting lessons into practice
Post session reporting
- Trainee analysis
- Capability assessment and areas for improvement
- Strategic counsel and next steps
Communication in a crisis
Communicating in a crisis requires all the same skills, planning and discipline as normal communication. But it needs to be faster, more accurate and smarter. Baird’s CMC excels when the stakes for our clients are highest.
More than media trainers
Baird’s CMC is a unique global network. Our people have spent decades solving difficult problems across five continents. We understand the media intimately but we are much more than just media trainers. As practitioners we bring with us an understanding of how complex organisations work that enables us to give you the best advice and get the most out of your people.
