Media Training

Few are truly comfortable in the spotlight. And many of us overestimate our ability to perform under pressure, especially in an unfamiliar situation.
Being unprepared can be costly. We may fail to take a valuable opportunity to get our message across. At worst we can do lasting reputational damage to ourselves and our organisation.

Great public speakers and media performers are rarely born – they are made.

Delivering training when and where it suits you

How we all work is changing. Even before the Covid pandemic, Baird’s CMC was using technology that allowed us to work remotely across our global network. We deliver training online or face to face, depending on what works best for you. We can record and give feedback on interviews through any platforms.

Our training

Our training is tailored to your requirements and capability. Everything begins with storytelling. We work with you to frame stories that are compelling, credible and memorable.

Together we develop the techniques to make sure you get your story across in challenging circumstances and over a variety of channels from TV, radio, print and social media. We will show you how to deal with difficult questions and aggressive interviewers while remaining calm and focused.

Ninety percent of communication is non-verbal, so we work on important features like correct breathing, posture, pace of delivery and tone of voice. We will understand strengths and weaknesses so that we get the best out of everyone we work with.

What we cover

Training sessions can last between a half day and two days. Longer or shorter sessions are possible depending on requirements. We will cover the following:

Communication in a crisis

Communicating in a crisis requires all the same skills, planning  and discipline as normal communication. But it needs to be faster, more accurate and smarter.  Baird’s CMC excels when the stakes for our clients are highest.

More than media trainers

Baird’s CMC is a unique global network. Our people have spent decades solving difficult problems across five continents. We understand the media intimately but we are much more than just media trainers. As practitioners we bring with us an understanding of how complex organisations work that enables us to give you the best advice and get the most out of your people.

Your Project Team

Raquel Cruz and Cormac Smith bring significant experience in all aspects of strategic communication and public relations. Having worked across our organisation to develop our new product offerings, specifically aimed at the current challenges we all face, they will assemble and lead the strongest teams to address your issues. With our unique global network rest assured you will always be working with the best in the business.

Raquel Cruz

Project Manager

Raquel is a communications and project management specialist. She will be coordinating the introduction of our new services and supporting clients in the management and delivery of their projects.

Since working for Baird’s CMC, Raquel has been involved in communications, research, and project management for clients including Roche, IFPMA, ViiV Healthcare, Angelini Pharma and Gavi, with accountability for everything from conception to successful completion.

  • Speaks fluent Spanish and English
  • Masters’ degree in International Journalism from Cardiff University, UK
  • Background as a public relations consultant in a Spanish communications agency
  • Experienced radio producer and social media specialist

Cormac Smith

Skills Development
Project Director

Cormac is a highly experienced strategic communications specialist. He has been integral to the development of these new services and will be working closely with clients to understand their needs and develop solutions.

In a career spanning three decades Cormac has held a number of senior positions, including Deputy Director of Communications at the UK Cabinet Office, Strategic Communications Advisor to the Foreign Minister of Ukraine, and as Director of Communications for several UK local authorities.

  • Media training and public speaking expert
  • Experienced in crisis communications
  • Specialist in staff engagement and corporate leadership
  • Trusted adviser on reputation management and media relations