Confidence, control and good colleagues

Author: Raquel Cruz
Date: March 31, 2021
A journey from journalism in Spain to presenting in English. Your hands and legs are shaking, you are feeling anxious, and you’re starting to sweat… Yes, that feeling before presenting in front of an audience. […]
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Great public speakers are not born, they are made.

Author: Cormac Smith
Date: March 23, 2021
Have you ever felt sick to the pit of your stomach ahead of an important presentation? When speaking, have you ever wished the ground would open up and swallow you? Or have you passed up […]
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In God we trust. The rest bring data.

Author: Cormac Smith
Date: February 23, 2021
Possibly the most compelling case  for staff engagement you will read this year. Building real employee engagement is an ongoing challenge. A challenge I’ve been grappling with in large organisations for almost two decades. With […]
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The five most important rules of crisis communication (that not every media trainer can tell you)

Author: Cormac Smith
Date: February 11, 2021
I have been involved in crisis communication for almost two decades. In that time, I’ve faced everything from failing schools, child sexual exploitation, and an insurrection by Irish travellers in the English countryside. As deputy […]
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The Media Interview: Four Essential Steps for Success.

Author: Cormac Smith
Date: January 22, 2021
When your organisation needs to get a message out fast, it’s hard to beat a media interview. With the right outlet and the right timing, few other methods can reach and engage so many people […]
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Your Project Team

Raquel Cruz and Cormac Smith bring significant experience in all aspects of strategic communication and public relations. Having worked across our organisation to develop our new product offerings, specifically aimed at the current challenges we all face, they will assemble and lead the strongest teams to address your issues. With our unique global network rest assured you will always be working with the best in the business.

Raquel Cruz

Project Manager

Raquel is a communications and project management specialist. She will be coordinating the introduction of our new services and supporting clients in the management and delivery of their projects.

Since working for Baird’s CMC, Raquel has been involved in communications, research, and project management for clients including Roche, IFPMA, ViiV Healthcare, Angelini Pharma and Gavi, with accountability for everything from conception to successful completion.

  • Speaks fluent Spanish and English
  • Masters’ degree in International Journalism from Cardiff University, UK
  • Background as a public relations consultant in a Spanish communications agency
  • Experienced radio producer and social media specialist

Cormac Smith

Skills Development
Project Director

Cormac is a highly experienced strategic communications specialist. He has been integral to the development of these new services and will be working closely with clients to understand their needs and develop solutions.

In a career spanning three decades Cormac has held a number of senior positions, including Deputy Director of Communications at the UK Cabinet Office, Strategic Communications Advisor to the Foreign Minister of Ukraine, and as Director of Communications for several UK local authorities.

  • Media training and public speaking expert
  • Experienced in crisis communications
  • Specialist in staff engagement and corporate leadership
  • Trusted adviser on reputation management and media relations