News

Ask Chris 1: The ABC of Remote Teams

Tips, tricks, advice, and answers for the 21stcentury global workspace. Dear Chris, I recently joined an international consulting firm, and have just been told that I need to collaborate with a remote team on an upcoming project. I have no idea what a remote team is, or how it works – but am hesitant to […]

Ask Baird’s CMC– How to write a news piece 101

Tips, tricks, advice and answers for the 21st century global workspace Q: Dear Baird’s CMC, I’m a young communications professional and my job often involves sending press releases to media outlets. I always thought that a good press release should contain the key information about your company and products in a newsworthy context. But what […]

Ask Baird’s: How to connect with just about anybody

Tips, tricks, advice, and answers for the 21st century global workspace. Q: Dear Baird’s CMC, What is the difference between conducting qualitative and quantitative market research? I have just started out at a market research firm, and we often work on projects that require us to get the “pulse” of a demographic. How do I connect […]

Ask Baird’s CMC: Cross-Continental Conference Calls

Tips, tricks, advice, and answers for the 21st century global workspace. Q: Dear Baird’s CMC, I work out of London, but my job involves weekly calls with my colleagues in India and the U.S. Do you have any tips on the proper etiquette for such conference calls – Called Out A: Dear Called Out, Cross-continental […]

The Spirit of Baird’s: A Meaningful Journey

Baird’s CMC’s story is a unique one, and it began with a friendship and a shared vision between its co-founders Mark Chataway and Francois Baird. The idea behind the business-strategy consultancy was to bring together veterans in their own fields, whom Francois and Mark had worked with and known for atleast a decade, to provide […]

Project: Questioning the Assumption

A short while ago, Baird’s CMC did a project for an organisation looking to promote uptake for paediatric vaccines in African countries. The client was convinced that problems with pricing, distribution networks, and so on were adversely affecting uptake in the region. So Baird’s CMC went out and did their research, which, among other […]

Second Life (Aman): The Future’s not Ours to See

Aman Gupta, associate at Baird’s CMC, is also the founder and CEO of Imprimis Life, India’s first communications consultancy specialising in life sciences and health. He’s been quite the trailblazer in the communications field in his country. Nevertheless, when Aman looks back at his days as a young boy, he is thoroughly amused at […]

Project: Baird’s CMC & Mapping Pathways

Baird’s CMC is proud to be part of Mapping Pathways – a unique collaborative project that aims to provide the research and analysis which communities and policymakers need in order to formulate coherent, evidence-based decisions for HIV/AIDS treatment and prevention strategies. The project is focused on South Africa, India and the US. The findings could be adapted […]

Project (Lenore Cooney): Vaccination Victory

One of the most significant healthcare projects that Lenore Cooney, associate at Baird’s CMC, has worked on involved helping to change US policy on meningococcal disease. Lenore and her colleagues worked tirelessly to create awareness about the disease’s shifting epidemiology among members of the infectious disease community and public health policy makers. “There were more […]