News

By Mark Chataway, Agency Confidential Three years ago, I would have told you that the future lay in personalized news and ever-more sophisticated Web searches. Tell the New York Times that you are interested in breast cancer and it will flag every article published on the subject; list it as a Google Alert and you will […]

By Francois Baird Foreign Policy It’s the kind of conundrum that keeps some of the United States’ most senior executives stumped: Africa is the world’s last untapped market, but the continent’s reputation for corruption, lack of infrastructure, and instability make investment look risky. A steady stream of negative news from the continent doesn’t help. For […]

Washington, DC Press release American corporations are becoming increasingly interested in investing in Africa, with some regarding it as the last big growth market, but they are often deterred by Africa’s negative image, a new study shows. US companies in some sectors, particularly technology companies, now regard Africa as “the last frontier for growth”. It […]

By Mark Chataway, Agency Confidential People are always saying the agency-client relationship is like a marriage, but really what it’s like is an arranged marriage. Consider: When I lived in New York, I had a close friend who had grown up in an orthodox Sephardic Jewish family. David would often say he was convinced that the […]

By Francois L. Baird Africa is becoming more important to the world. Africa’s natural resources, market potential and economic growth are becoming more attractive, not only to China, but also to other countries in the developing world. The powerful appeal of South – South cooperation is leading to growing Asian ties and activity in Africa. […]

Washington, DC, USA/Johannesburg, South Africa An innovative study announced today in Johannesburg will look at two sets of opinions about why multinationals are not investing rapidly in Africa. The first part of the groundbreaking study will interview top executive of US-based multinationals to ask about their reservations on investing in Africa while the second part […]

By Dilip Cherian Everyone needs the government on their side. A look at how to interpret the idiosyncrasies of the powers-that-be. Do you often feel out on a limb when dealing with the government? This article may be of some help if you do, keeping in mind that there is no single magic bullet to […]

Sao Paulo By Sheila Horvath, Gazeta Mercantil Communication is, today, undergoing a transformation everywhere in the world. The routes by which companies communicate with their target markets are changing ever faster. Communications with customers, consumers, suppliers, internal communications – all are affected. “Today there is a new integration model for company communications,” is the opinion of […]