Welcome to a new level of expertise.
Baird’s CMC and its partners offer companies, foundations, NGOs and governments a world-leading consulting team specialising in qualitative and policy research.
We provide qualitative market research and analysis to inform communications strategy, and to track communications needs and outcomes. Our particular specialty is conducting research in emerging markets and the developing world. Our research delves into the evaluations of the impact of programmes; drivers and barriers to bringing products to market; assessment of likely policy directions and identifications of allies and partners in regions. We believe that only by undertaking thorough research among key target audiences can you have any real understanding of their knowledge of the issues, their receptiveness to your messages, and whether your activities are having an effect.
Baird’s CMC follows the ICC/ESOMAR code on Market and Social Research for all our qualitative and policy research assignments, including maintaining respondent confidentiality as well as transparency in data collection techniques. Names and personal details of respondents collected during the interview process are only shared with clients with the permission of the respondents.
Our clients range from international foundations looking to research the patterns of development aid in a particular region to pharmaceutical companies trying to gauge what policy shifts could be expected from a new government and how that may affect the demand of their medicine. In both cases, it is important to have people on the ground who are capable of speaking to the right stakeholders and researching the issue thoroughly.
Our work is based on qualitative market research, which means in-depth interviews with the people who matter on the issues that matter to you.
Anywhere. Absolutely anywhere
Baird’s CMC is a global consulting team of senior management, communication, policy and research professionals.
Baird’s CMC has 37 co-owners across Africa, the Americas, Asia and Europe and implementation partners in 53 further countries.
We’re as comfortable in São Tomé as São Paulo and as expert in Chennai as we are in Chicago.
Our people don’t fly in and check out the five star facilities; they live in over 70 countries.
What we do
Qualitative and Policy Research
Baird’s CMC associates’ research work has helped manage the entry of global brands into the dynamic environments of the some of the world’s biggest emerging markets; informed health communication strategies that influence the highest levels of health policy decision-making internationally and contributed to the success of major education and healthcare advocacy campaigns the world over. Baird’s CMC has helped multinational companies, foundations, governments, NGOs and companies evaluate, assess and forecast future policy directions that help them draft their strategy going forward.
Good research can keep your idea or product away from the scrap heap. Good qualitative research with the right people – that leads to good market intelligence – can ensure that you are not caught unawares on policy matters and can even capitalise on opportunities as they come up.
This site brings together Baird’s CMC and expert partners to offer global expertise to make sure world-changing programmes and innovative products deliver their promise.
Our world-class team of experts will help you better conduct the qualitative and policy research you need to conduct to draft the strategy that best suits your business’ needs.