We provide qualitative market research and analysis to inform communications strategy, and to track communications needs and outcomes. Our particular specialty is conducting research in emerging markets and the developing world. We believe that only by undertaking thorough research among key target audiences can you have any real understanding of their knowledge of the issues, their receptiveness to your messages, and whether your activities are having an effect.

We help influence high-level policy decision-making and develop relationships with powerful advocacy groups to effectively raise awareness about a product, the treatment of a disease or an international development issue.

You might be an international foundation looking to research the patterns of development aid in a particular region.  Or you may be a pharmaceutical company trying to gauge what policy shifts could be expected from a new government and how that may affect the demand of your drug. In both cases, it is important to have people on the ground who are capable of speaking to the right stakeholders and researching the issue thoroughly.

Our work is based on qualitative market research, which means in-depth interviews with the people who matter on the issues that matter to you.

Qualitative and policy research

Baird’s CMC associates’ research work has helped manage the entry of global brands into the dynamic environments of the some of the world’s biggest emerging markets; informed health communication strategies that influence the highest levels of health policy decision-making internationally and contributed to the success of major education and healthcare advocacy campaigns the world over.

Good research can keep your idea or product away from the scrap heap. Good qualitative research with the right people – that leads to good market intelligence – can ensure that you are not caught unawares on policy matters and can even capitalise on opportunities as they come up.

Our greatest strength comes from the depth of our collective experience, built on decades of groundbreaking work in stakeholder mapping, policy research and analysis, communications planning and issues management.

This site brings together Baird’s CMC and expert partners to offer global expertise to make sure world-changing programmes and innovative products deliver their promise.

Our work is based on a strong foundation of carefully-collated information. We look for the issues you face and the opportunities that are open to you. Baird’s CMC, in association with Ward Health, maintains a comprehensive global database of policy research advocates, NGOs and other stakeholders.

Our world-class team of experts will help you better conduct the qualitative and policy research you need to conduct to draft the strategy that best suits your business’ needs.