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CDC recommends PrEP for HIV prevention

In what is being seen as a revolutionary development in the HIV prevention context, the US Centers for Disease Control endorses PrEP (pre-exposure prophylaxis) in its updated clinical guidelines (May 2014), saying that it could help up to half a million Americans. PrEP refers to taking a daily Truvada pill (containing tenofovir and emtricitabine) in […]

2014 Viral Video Lessons (III)

So far this year, we have witnessed the success of a number of viral videos. Let us take a look at some of these and the learnings they offer with regards to online brand-building and marketing efforts. In our previous post in this series, we examine Dove’s recent “Patches” video and Call of Duty’s latest […]

2014 Viral Video Lessons (I)

So far this year, we have witnessed the success of a number of viral videos. Let us take a look at some of these and the learnings they offer with regards to online brand-building and marketing efforts. Dove’s “Patches” video, released in April 2014, garnered 33 million views within a week of its release. The […]

In Conversation with Matshidiso Masire – Part 3

Matshidiso Masire recently joined Baird’s CMC as a full associate. Along with her deep expertise in programme development and public affairs, communication and advocacy strategy, Matshidiso also brings to the table her passion for sustainable change in Africa. In Part 3 of this three-part series (read parts 1 and part 2 ), Matshidiso tells us […]

In Conversation with Matshidiso Masire – Part 2

Matshidiso Masire recently joined Baird’s CMC as a full associate. Along with her deep expertise in programme development and public affairs, communication and advocacy strategy, Matshidiso also brings to the table her passion for sustainable change in Africa. In Part 2 of this three-part series (read Part 1 here), Matshidiso highlights challenges specific to southern […]

In Conversation with Matshidiso Masire – Part 1

“Matshidiso is one of the best Africa advocates and consultants with whom I have worked. She is in that rare league of great consultants who are both effective and efficient.” – Francois Baird (Co-Founder & Co-Chairman, Baird’s CMC) Matshidiso Masire recently joined Baird’s CMC as a full associate. Along with her deep expertise in programme […]

The Ripple Effect of Good Health

We’ve recently gotten to know a great group of people at an organisation called Global Health Strategies (GHS), which has one of its bases in New Delhi. GHS does communications, advocacy, research and strategy work in a number of important health and development areas such as HIV/AIDS, Tuberculosis, Malaria, Polio Eradication, Sexual and Reproductive Health, […]

Ask CMC: Project Management Tools

Tips, tricks, advice, and answers for the 21st century global workspace. Dear Baird’s CMC, I hear many people talking about how project management can make the difference between a project’s success and failure. My question is, how exactly? What are the tools one uses in the field of project management? How do these tools help in […]

Ask CMC: Making the Most of Remote Meetings

Tips, tricks, advice, and answers for the 21st century global workspace. Dear Baird’s CMC, I am part of a virtual team and find that our frequent meetings are a bit of an ordeal. Some people are shy and awkward; others ramble on and on. We also seem to vacillate between long pauses and everyone trying to […]

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