Why work with Baird’s CMC in stakeholder mapping and strategy?
Now more than ever, you need to know more about your key stakeholders. You need to know how they are likely to feel about and react to your project. You need to know how best to engage them in your work and how best to communicate with them. Alienating your stakeholders and misjudging their influence can risk your organisation not meeting its objectives and negatively affect your brand.
Our work is based on a strong foundation of carefully-collated information. We look for the issues you face and the opportunities that are open to you. Baird’s CMC, in association with Ward Health maintains a comprehensive global database of stakeholder mapping and strategy advocates, NGOs and other stakeholders.
Over the years, we have worked on dozens of stakeholder mapping and engagement projects all over the globe with a variety of clients ranging from governments to global pharmaceutical companies to philanthropic foundations and small NGOs.
Our insights, based on this data, on qualitative market research help you make precise, real-world decisions about stakeholders. We also give you a reliable way to avoid becoming overwhelmed by demands and choices.
Our greatest strength comes from the depth of our collective experience, built on decades of groundbreaking work in stakeholder mapping, policy research and analysis, communications planning and issues management.
Our global network of expertise includes government advisers, technical experts and skilled researchers who work with national and international clients across all sectors. We can help you identify and leverage your relationship with your stakeholders in areas as diverse as sexual and reproductive health, access to innovative medicines, implementation of environmental policy, climate change initiatives, major science projects and accountability to investors and the community.
Our combined expertise and on-the-ground knowledge can be drawn upon for projects in any part of the world.
We understand that stakeholder mapping and engagement can be a tricky subject that can easily go awry. There are multiple stakeholders in any project with varying degrees of influence and interest and it is their thoughts, needs and fears that need to be captured and addressed for your project to be successful.
Our expertise on the ground can help you identify and positively engage with your stakeholders, whether they be in government, civil society or the private sector. Our clients trust us to collate the right information to help them draft their strategy, set their objectives and help them make sound short and long-term decisions. We know how important your work is. We want your work to have impact. We hope you will invite us to be part of your success.
From co-Chairman Francois Baird and Mark Chataway