What We Do
At Baird’s CMC we understand the importance of effectively engaging with your stakeholders. A stakeholder can be any individual or organisation that has a stake in the success (or failure) of your initiative. Whether they are bureaucrats, policy makers, politicians, doctors or thought leaders, stakeholders move in different circles of power and it is your job to know them and engage with them appropriately.
With 36 associates spread over five continents and implementation partners in another 53 countries, we are better placed to understand the complex cultural, economic and policy challenges facing organisations and agencies working to deliver solutions to health issues around the world.
Our stakeholder mapping and engagement services are based on the core principles of qualitative market research and analysis to inform your communications strategy and to track your communications needs and outcomes. Our particular specialty is conducting research in emerging markets and the developing world. We believe that only by undertaking thorough research among key target audiences and stakeholders can you have any real understanding of their knowledge of the issues, their receptiveness to your messages, and whether your activities are having an effect.
With expertise spanning the globe, we offer global research capabilities to bring evidence into your strategy development at regional, national and international levels. We can work with you to deliver strong, strategic approaches to access, reimbursement, public policy, communications and stakeholder relations. We also believe our job is to make sure you can take up where we left off, so we deliver capacity building and skills transfer services for your own internal teams.
We collect the evidence that allows you to develop effective strategies to effect change and reach the people who can help you make it happen. Whether the right person is a woman in Africa worried about her newborn child, the CEO of a multinational pharmaceutical company, the vice-president of an international foundation in Seattle, or a health worker in Dharavi, Mumbai, we can help you build relationships, raise awareness and win support.
And when you do, you’ll know what to say. You’ll be confident you have the right message supported by research, tested with your stakeholders and honed by our team of specialised communications experts.
We understand the power of accurate insight and evidence in developing strategy. We recognise that impactful communications will be at the heart of delivering your objectives. We know that in a globalised world, a policy faux pas or communications blunder can be just one nuance away. A breakthrough opportunity is often just a question of explaining the right thing at the right time. Our network of Baird’s CMC associates spans the globe. Their local knowledge and expertise will strengthen your decision making and help you refine your implementation plans. With our support, you can deliver results with confidence.