The PARTNER study is the second large study to examine whether people with HIV become non-infectious if they are on antiretroviral therapy. So far, the study has found no cases of HIV transmission involving someone with an undetectable viral load. The 2011 HPTN study found 96% efficacy of antiretroviral therapy reducing HIV transmission from the […]
Ask CMC: Company Twitter Account Management
Tips, tricks, advice, and answers for the 21st century global workspace. Dear Baird’s CMC, I’m a communications manager, and am soon going to take over the additional responsibility of managing my company’s Twitter account. Since I’ll be doing this for the first time, would you have any tips for effectiveness? – Twitter Trepidation Dear Twitter […]
Ask Baird’s CMC: Email signature
Tips, tricks, advice, and answers for the 21st century global workspace. Dear Baird’s CMC, I want to create an email signature for my professional correspondence. Since my company does not have a standardised format, I need some help. I have seen various email signatures using different styles and containing varied components. Which format is the […]
Do Electric Cars Pollute More than Conventional Cars?
A study that questions some of the more common assumptions about the environmental benefits of electric cars has been published by engineers based at the Norwegian University of Science and technology. The report, published in the Journal of Industrial Ecology, addresses the issue of “problem-shifting”. Essentially, this means that by trying to address one problem, […]
Social Media Strategy: Failures and Learnings (Part 2)
In our previous blog post, we examined two big social media disasters, their impact on the companies in question, and the learnings that resulted. The Chapstick and McDonald’s campaigns were failures mainly because of certain strategic mistakes that these companies made. But what happens when other forces create a social media disaster for a company? […]
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