communications management Archives - Baird's CMC | A Unique Global Communications Management Consultancy

Communications: A key part of ethical behaviour in global health

“Not only are the ‘what’ we do now important, meaning developing transformative medicine,” Nadine Schecker said, “but also ‘how’, meaning getting them to as many people as possible.” Ms. Schecker is the global head of communications and external affairs at Novartis. During a recent interview with The Holmes Report, Schecker expounded upon the changing role […]

Disability on the Development Agenda

Over the past year, Paul Dillon (senior associate at Baird’s CMC) has taken on the communications challenge related to disability in the context of development. He has been working closely with a UK-based organisation that represents numerous disability groups. The organisation also has an interest in disability perception and rights within the wider global community. […]

The Fundamentals of Crisis Communications II

In ‘The Fundamentals of Crisis Communications (I)’, we outlined the importance of crisis communications and its various aspects. In this post, we are going to take a look at what can happen when an organisation faces a crisis without a proper crisis communications plan in place. The early stage of a crisis is especially crucial. […]

The Fundamentals of Crisis Communication

Crisis communications is hugely important for any organisation. “It is imperative for all organisations to have in place a very robust crisis communications management programme,” says Paul Dillon, senior associate at Baird’s CMC and crisis communications veteran. “While all areas require crisis communications strategies, certain industries are more vulnerable, including healthcare, food, mining, heavy industry, […]

Internal Communication

At Baird’s CMC, we focus on communications practices of all kinds, including the internal communication within an organisation. While many organisations acknowledge the importance of paying attention to internal communication, they are often unaware of how to go about it. Communicating effectively with employees is crucial to a company’s success. Yet, many organisations make the […]