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Global Health Discourse 2023

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Ask Baird’s: How to connect with just about anybody

Tips, tricks, advice, and answers for the 21st century global workspace. Q: Dear Baird’s CMC, What is the difference between conducting qualitative and quantitative market research? I have just started out at a market research firm, and we often work on projects that require us to get the “pulse” of a demographic. How do I connect […]

Filed Under: News, ShopTalk Tagged With: communications consultancy, communications management, hema viswanathan, interviewing tips, market research

The Spirit of Baird’s: A Meaningful Journey

Baird’s CMC’s story is a unique one, and it began with a friendship and a shared vision between its co-founders Mark Chataway and Francois Baird. The idea behind the business-strategy consultancy was to bring together veterans in their own fields, whom Francois and Mark had worked with and known for atleast a decade, to provide […]

Filed Under: News, ShopTalk Tagged With: agriculture, Baird's CMC, communications management, francois baird, health consultancy, hyderus, Mark Chataway

Second Life (Aman): The Future’s not Ours to See

  Aman Gupta, associate at Baird’s CMC, is also the founder and CEO of Imprimis Life, India’s first communications consultancy specialising in life sciences and health. He’s been quite the trailblazer in the communications field in his country. Nevertheless, when Aman looks back at his days as a young boy, he is thoroughly amused at […]

Filed Under: News, ShopTalk Tagged With: Aman Gupta, Baird's CMC, communications consultancy, communications management, health consultancy, healthcare, Imprimis

Insight (Dilip Cherian): Communication Evolution

Dilip Cherian, associate at Baird’s CMC, has a decided view on the nature of communications in today’s global landscape: Communications has taken its place, like need and greed, as one of the triggers of change. Dilip elaborates, “Huge volumes of transparency, interconnectivity, and immediacy have been added to today’s melting pot of events all over […]

Filed Under: News, ShopTalk Tagged With: Baird's CMC, communications management, dilip cherian, social media, social networking

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