Tips, tricks, advice, and answers for the 21st century global workspace. Q: Dear Baird’s CMC, What is the difference between conducting qualitative and quantitative market research? I have just started out at a market research firm, and we often work on projects that require us to get the “pulse” of a demographic. How do I connect […]
The Spirit of Baird’s: A Meaningful Journey
Baird’s CMC’s story is a unique one, and it began with a friendship and a shared vision between its co-founders Mark Chataway and Francois Baird. The idea behind the business-strategy consultancy was to bring together veterans in their own fields, whom Francois and Mark had worked with and known for atleast a decade, to provide […]
Second Life (Aman): The Future’s not Ours to See
Aman Gupta, associate at Baird’s CMC, is also the founder and CEO of Imprimis Life, India’s first communications consultancy specialising in life sciences and health. He’s been quite the trailblazer in the communications field in his country. Nevertheless, when Aman looks back at his days as a young boy, he is thoroughly amused at […]
Insight (Dilip Cherian): Communication Evolution
Dilip Cherian, associate at Baird’s CMC, has a decided view on the nature of communications in today’s global landscape: Communications has taken its place, like need and greed, as one of the triggers of change. Dilip elaborates, “Huge volumes of transparency, interconnectivity, and immediacy have been added to today’s melting pot of events all over […]
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