At Baird’s CMC, we have been closely following the progress of M-Pesa in Kenya – the mobile phone based payment and money transfer service we predicted would be game-changing when it was first launched in 2007. With 17 million users in Kenya (more than two-thirds of the country’s adult population) and 25 percent of the […]
CDC recommends PrEP for HIV prevention
In what is being seen as a revolutionary development in the HIV prevention context, the US Centers for Disease Control endorses PrEP (pre-exposure prophylaxis) in its updated clinical guidelines (May 2014), saying that it could help up to half a million Americans. PrEP refers to taking a daily Truvada pill (containing tenofovir and emtricitabine) in […]
2014 Viral Video Lessons (III)
So far this year, we have witnessed the success of a number of viral videos. Let us take a look at some of these and the learnings they offer with regards to online brand-building and marketing efforts. In our previous post in this series, we examine Dove’s recent “Patches” video and Call of Duty’s latest […]
2014 Viral Video Lessons (II)
So far this year, we have witnessed the success of a number of viral videos. Let us take a look at some of these and the learnings they offer with regards to online brand-building and marketing efforts. In our previous post in this series, we examined Dove’s recent “Patches” video. Now let us take a […]
In Conversation with Matshidiso Masire – Part 3
Matshidiso Masire recently joined Baird’s CMC as a full associate. Along with her deep expertise in programme development and public affairs, communication and advocacy strategy, Matshidiso also brings to the table her passion for sustainable change in Africa. In Part 3 of this three-part series (read parts 1 and part 2 ), Matshidiso tells us […]
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