Tips, tricks, advice, and answers for the 21st century global workspace. Dear Baird’s CMC, I want to create an email signature for my professional correspondence. Since my company does not have a standardised format, I need some help. I have seen various email signatures using different styles and containing varied components. Which format is the […]
A “Social Media Oil Spill”
In what many termed a “social media oil spill”, the Shell brand faced a real challenge in 2012. It all began when an Arctic Ready website suddenly emerged online, a site that closely resembles the Shell official website’s Arctic section. The fake website provided photographs of the Artic, and invited people to make their own […]
Do Electric Cars Pollute More than Conventional Cars?
A study that questions some of the more common assumptions about the environmental benefits of electric cars has been published by engineers based at the Norwegian University of Science and technology. The report, published in the Journal of Industrial Ecology, addresses the issue of “problem-shifting”. Essentially, this means that by trying to address one problem, […]
Social Media Strategy: Failures and Learnings (Part 2)
In our previous blog post, we examined two big social media disasters, their impact on the companies in question, and the learnings that resulted. The Chapstick and McDonald’s campaigns were failures mainly because of certain strategic mistakes that these companies made. But what happens when other forces create a social media disaster for a company? […]
Social Media Strategy: Failures and Learnings (Part 1)
We’ve talked about some of the biggest social media success stories and some of the golden rules of implementing a social media strategy for an organisation. But what happens when companies go wrong with their social media marketing? In the virtual world, the impact can be unexpectedly widespread – which means that not only does […]
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