In ‘The Fundamentals of Crisis Communications (I)’, we outlined the importance of crisis communications and its various aspects. In this post, we are going to take a look at what can happen when an organisation faces a crisis without a proper crisis communications plan in place. The early stage of a crisis is especially crucial. […]
The Fundamentals of Crisis Communication
Crisis communications is hugely important for any organisation. “It is imperative for all organisations to have in place a very robust crisis communications management programme,” says Paul Dillon, senior associate at Baird’s CMC and crisis communications veteran. “While all areas require crisis communications strategies, certain industries are more vulnerable, including healthcare, food, mining, heavy industry, […]
Social Media Strategy: Failures and Learnings (Part 2)
In our previous blog post, we examined two big social media disasters, their impact on the companies in question, and the learnings that resulted. The Chapstick and McDonald’s campaigns were failures mainly because of certain strategic mistakes that these companies made. But what happens when other forces create a social media disaster for a company? […]
Social Media Strategy: Failures and Learnings (Part 1)
We’ve talked about some of the biggest social media success stories and some of the golden rules of implementing a social media strategy for an organisation. But what happens when companies go wrong with their social media marketing? In the virtual world, the impact can be unexpectedly widespread – which means that not only does […]
Ask CMC: Public Relations
Tips, tricks, advice, and answers for the 21st century global workspace. Dear Baird’s CMC, I am considering whether my corporate brand needs public relations. I am wondering if you have any advice on which PR aspects to focus on, and if there are any tips we should keep in mind. – Puzzled about PR Dear […]