Some projects give Baird’s CMC the opportunity to bring together our deep pharma expertise and our long-standing experience in advocacy and strategic planning. A few years ago, we worked on one such engagement: A global pharmaceutical company wanted to build awareness of the need for vitamin D supplementation in patients receiving treatment for osteoporosis, to […]
The Eisenhower Matrix
The Eisenhower Matrix (also known as the Urgent/Important Matrix) is one of our favourite time-management tools. Simple and extremely efficient, it has helped thousands of people schedule their time better on a day-to-day basis! This tool is based on former US President Dwight Eisenhower’s idea of drawing a distinction between two elements: importance and urgency. […]
How do stakeholder networks operate and influence treatment decisions?
Baird’s CMC recently worked on an international healthcare project spread across 16 countries. This presented a great opportunity for us to leverage our pharma expertise in three key groups: top 15 markets, emerging markets, and underdeveloped markets. The client, a leading healthcare company based in the U.S., wanted to understand how stakeholders related to one […]
Baird’s CMC – Where idea meets action
By Chris Nial I’m lucky to work a group of talented people I truly respect and admire. Even though our office is based in a small Welsh village, on any given day we work on projects that put us in touch with our vast network of associates and colleagues based in five continents and over […]
All about crowdsourcing
By Chris Nial Crowdsourcing, a merge of the words “crowd” and “outsourcing”, is a product of the unique work culture that exists in our world today – a work culture in which space and time place no limitations on who we work with, when, and how. Matt H. Evans, in his article “The Power of […]