Some projects give Baird’s CMC the opportunity to bring together our deep pharma expertise and our long-standing experience in advocacy and strategic planning. A few years ago, we worked on one such engagement: A global pharmaceutical company wanted to build awareness of the need for vitamin D supplementation in patients receiving treatment for osteoporosis, to […]
Know the rules
By James Snodgrass The other day, I was reading a poem by Seamus Heaney about a line of aid workers passing along sacks of grain when I was reminded about an incident from my own childhood. I was born in South Africa, and spent my later years in Rwanda, Burundi, Congo-Brazza and Zaire, now the […]
Second Life (James Snodgrass): Let’s Start at the Very Beginning
James Snodgrass, associate at Baird’s CMC, has a special interest in vaccination programmes in underdeveloped parts of the world. In fact, he has a personal link with Sub-Saharan Africa. His parents were diplomats, which meant the family was posted in different countries all over Africa during James’ childhood. “I was born in South Africa, and […]
How do stakeholder networks operate and influence treatment decisions?
Baird’s CMC recently worked on an international healthcare project spread across 16 countries. This presented a great opportunity for us to leverage our pharma expertise in three key groups: top 15 markets, emerging markets, and underdeveloped markets. The client, a leading healthcare company based in the U.S., wanted to understand how stakeholders related to one […]
Refining a strategy, helping a bid, creating a memorable evening
By James Snodgrass An interesting project I recently worked on with my colleague Mark Chataway highlighted how communications goes beyond public relations; it can play an integral part shaping business strategy. It also showcased our ability to leverage global networks to pull off last minute miracles! A UK government agency was looking to host a […]